It takes powerful technology to connect our brands and partners with an audience of nearly 900 million. Whether you're looking to write mobile app code, engineer the servers behind our massive ad tech stacks, or develop algorithms to help us process trillions of data points a day, what you do here will have a huge impact on our business-and the world. Want in?
At Yahoo, we connect people to their passions. With brands like Yahoo, TechCrunch, In The Know, AOL and more, we help people stay informed and entertained, communicate and transact while creating new ways for advertisers and partners to connect.
Description:
Yahoo is seeking an energetic, passionate, and entrepreneurial product manager to implement strategic Marketing Technology initiatives, including integration of Adobe Experience Platform across our consumer product ecosystem. We are executing on a vision that includes:

• Connecting and ingesting disparate data source into a Unified Marketing Profile that can be leveraged across brands and channels
• Redefining product experiences to feature meaningful touchpoints that will be used to enable Cohesive Customer Journeys , sparking engagement and deeper monetization across the Yahoo ecosystem.
• Using A.I. and Machine Learning to scale Intelligent Decision Making that delivers meaningful offers to users.
• Deliver real-time, Relevant Experiences to individual customers, across channels.

Job Responsibilities:

• Help teams across Yahoo (subscriptions, gaming and betting, commerce, and editorial) to adopt licensed Adobe products and applications, including Adobe Experience Platform, Adobe Target, Journey Orchestration, Offer Decisioning, and Customer Journey Analytics.
• Accelerate delivery for large scale implementations by shaping the business architecture associated with cross-channel strategy
• Assist in detailing out the Adobe Campaign strategy to deliver split(A/B) testing and personalization campaigns (Auto Personalization, Auto Target, Adobe Target Recommendations) across all channels and brands, be it web or native apps.
• Organize and facilitate discovery of requirements, document data/user journey flows, translate business requirements into Adobe functional specifications, develop use cases, own requirements during delivery and coordinate dependencies and priorities across multiple teams.
• Serve as the conduit between the customer community (internal and external customers) and the software development team through which requirements flow.
• Perform User Acceptance Testing (UAT) and validation of Adobe Campaigns and other Adobe AEP applications against the requirements. Proficient in using Adobe debugger tools to trace and identify issues
• Prepare product/user experience documentation to help teams understand the impact of the Adobe platform (pre-launch and post-launch user experience, sharing out of success metrics/results)

Skills & Experience

• High level of technical platform knowledge of Adobe Experience Platform and its applications.
• 2+ years of practical marketing activation experience in leveraging personalization and optimization tools and methodologies (Adobe Target preferably, Google Optimize, Optimizely)
• A minimum 3 years in a Product Management role is highly desirable
• Verbal and written skills to be able to communicate effectively to both a technical and business audience
• Excellent problem-solving skills, with a demonstrated ability to identify issues, solve them quickly and well, and know when to rely on internal resources to assist
• Pluses - Adobe Target Certification, familiarity with JIRA, Google suite products (slides, gsheets etc)

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
Currently work for Yahoo? Please apply on our internal career site.