Growth Product Manager at Pearson (Raleigh, NC)

| Raleigh-Durham, NC
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About the role

We are seeking a passionate Growth Product Manager to lead our direct-to-consumer product retention strategy. Reporting to the VP Commercial Product Manager Consumer ELL, as Growth Product Manager you will work alongside product managers, engineers, data analysts, UX/UI, and sales and marketing teams to identify the biggest opportunities in the global language online and mobile learning space. You will own the strategy, roadmap, and execution of key growth product initiatives that optimize Pearson's ELL direct-to-consumer experience and digital customer acquisition. Your main responsibility will be to determine and execute on the critical levers needed to drive product adoption and use. Working with cross-functional teams such as product management and technology, you will provide actionable insights through data analytics, pre-post analysis, data mining, and various financial models. The ideal candidate should be an independent, collaborative, solution-oriented performer, skilled and experienced with using data to drive growth and easily quantifiable business outcomes.

" looking someone that has experience in increasing the main metrics (retention, usage, engagement etc) but also experience in paywalls, user acquisition (ASO etc) etc.; Experience of 3-5 years in the DTC mobile app space is a must. Also experience with subscriptions should be almost mandatory"

Your key responsibilities

  • Improve product experiences iteratively with speed
  • Define and develop KPI reporting
  • Build metrics into both existing and new data systems and reporting platforms
  • Partner with marketing to research and recommend USPs for marketing acquisition campaigns
  • Quantitative A/B testing on mobile and web product learning journey
  • Perform qualitative research and bring in customer insights to product development
  • Optimize support flows
  • Create standard and evolving reporting capabilities to support the product team and broader organization by providing access and transparency to critical data
  • Support the development of site analytics reporting using Google Analytics and Customer Data Platform to measure and understand consumer behavior on site, ranging from pathing and funnel analysis to product interaction; perform deep dive analyses to identify pain points within the mobile and online experience and work with product team to share results and implement related business solutions
  • Lead post-purchase product strategy development, executions and experiences
  • Measure customer sentiment through NPS, reviews, surveys and referral activity
  • Lead testing program from hypothesis development, experiment design, data gathering and data analysis
  • Ability to mine, extract and interpret consumer insights
  • Drive "hacker" mentality in product teams

About you


  • Degree or equivalent preferred
  • Experience in a quantitative or analytical role within ecommerce, consumer or marketing analytics.
  • Extensive experience in product management or educational technology
  • Experience in leading in-house staff, freelance writers, and editors
  • End-to-end digital project management experience
  • Demonstrated business product strategy expertise with a successful record of bringing new products to market
  • Success driving product adoption utilizing B2B and B2C strategies
  • Experience in education, learning, or assessment field preferred
  • Experience in agile product management methodologies


  • Experience with working on large multidimensional datasets
  • Google Analytics, QlikView, SQL/Other database
  • Proficiency in Excel and Power Point
  • Exposure to Customer Data Platforms
  • Strong ability to build relationships cross-departmentally to lead, engage and motivate a for top results
  • Build trust, positively influence others to achieve the expected results
  • Knowledge of digital learning design practices
  • Ability to deal with ambiguity while driving towards deadline
  • Sound business and technical acumen, with the ability to navigate a complex and highly matrixed organization effectively
  • Establish effective and positive communication lines to multiple stakeholders
  • Ability to juggle multiple priorities and deadlines, remaining pragmatic and results-focused
  • Excellent written and verbal communication skills and interpersonal skills

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at


Organization: English Language Learning

Schedule: FULL_TIME

Req ID: 5916
More Information on Pearson
Pearson operates in the Edtech industry. The company is located in Chandler, AZ, Iowa City, IA, Minneapolis, MN, Tupelo, MS, Concord, NH, Hoboken, NJ, Albuquerque, NM and San Antonio, TX. Pearson was founded in 1871. It has 29811 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 36 open jobs at Pearson, click here.
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