About Persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Coursera uses Persona to ensure the right person is earning each degree. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.
About the role
As a Product Strategy & Research Specialist on the Business Identity Solutions (BIS) team, you’ll help define the future of how businesses are verified and understood through data. You’ll play a key role in bridging engineering, product, and go-to-market functions to deliver data products that give our customers a comprehensive view of business identity.
This is a high-ownership, cross-functional role that combines product thinking, data strategy, and deep investigative research to uncover opportunities and launch impactful business data solutions. You’ll lead initiatives end-to-end: from discovery and scoping to implementation and scale. This includes evaluating new data sources, navigating compliance nuances, and aligning internal teams to drive execution.
Success in this role requires a strong curiosity to understand how business data is modeled, sourced, and structured in different countries, and the ability to turn that complexity into consistent, intuitive product experiences that work across global markets.
This position is based out of our New York City office in Lower Manhattan next to Madison Square Park.
What you'll do at Persona
Drive the development of new business data products, with a focus on data quality, coverage, and long-term scalability
Research and evaluate third-party data sources, regulatory frameworks, and global registry systems to uncover new opportunities and assess feasibility
Collaborate across engineering, product, and go-to-market teams to scope, build, and launch new data products
Shape and support the roadmap for global data coverage
Codify learnings and decisions into internal knowledge bases, turning data evaluations, regulatory insights, and product patterns into scalable reference materials
What you'll bring to Persona
Experience: You have 2–5 years of experience in product, engineering, data, or customer-facing technical roles in fast-paced environments
Attention to detail: Ability to dig into the details to ensure solutions are accurate, complete, and contextually aligned with product and regulatory requirements
Naturally curious: Not satisfied with surface-level answers and will dive deep into the details of the data to fully understand what’s going on
Technical fluency: Comfortable reviewing API documentation, interpreting JSON data, and applying that understanding to guide product decisions
Strong communicator: Able to clearly articulate technical and complex concepts to a range of audiences
Comfortable with ambiguity: Makes thoughtful decisions about scope, tradeoffs, and priorities with minimal direction
Self-aware: Adjusts approach based on the needs of the team and the moment— knows when to lead, when to support, and always open to learning and feedback
Benefits and perks
Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
Diversity, equity, inclusion and belonging
At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.
We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.
Top Skills
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials.
Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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