Make your mark at the world's largest HVAC company
Daikin Applied is seeking a Product Strategy Director - Chillers. The Product Strategy Director will plan and direct the marketing of the organization's water- and air-cooled Chiller products by performing the following duties personally or through subordinate supervisors. Come be a part of an exciting journey at Daikin Applied, where innovation and excellence drive our every endeavor!
Location: Staunton, VA – Hybrid
What you will do:
- Establish strategic marketing plans to achieve corporate objectives for both water- and air-cooled Chiller products
- Develop and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization
- Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize the effects of competitive activity
- Develop and manage marketing operating budget
- Plan and oversee advertising and promotion activities, including print, online, electronic media, and direct mail
- Evaluate and recommend distribution channel development programs
- Determine agencies and suppliers of record, and negotiate contract terms and conditions for major services
- Serve as liaison with outside agencies on ongoing promotional campaigns
- Oversee development and production of promotional and collateral materials
- Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
- Achieve satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
- Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets
- Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
- Monitor competitive products and marketing activities
- Oversee development and maintenance of customer database
- Establish and maintain relationships with industry influencers and key community and strategic partners
- Resolve conflicts and facilitate changes in the structure of the marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities
- Conduct marketing surveys on current and new product concepts, and provide feedback for future product development
- Guide preparation of marketing activity reports and present to executive management
- Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events
Minimum Qualifications:
- Bachelor's degree, or equivalent experience
- HVAC product and/or Chiller experience
- 10+ years of Product Management experience
- 6+ years of people leadership experience
- Work visa sponsorship is not available for this position
Preferred Qualifications:
- 12+ years of relevant experience
Benefits:
Daikin Applied offers the following benefits for this position, subject to applicable eligibility requirements:
- Multiple medical insurance plan options + dental and vision insurance
- 401K retirement plan with employer contributions matching 100% of the first 3% of employee contributions and 50% on the next 2% of employee contributions
- Company provided life insurance + optional employee-paid voluntary life insurance, dependent life coverage, and voluntary accident coverage
- Short-term and long-term disability
- 3 weeks of paid time off for new employees + 11 company-paid holidays
- Vacation accrues on a monthly basis, unless applicable federal, state, and local law requires a faster accrual
- Paid sick time in accordance with the federal, state, and local law
- Paid parental leave and tuition reimbursement after 6 months of continuous service
The typical annual base salary for this position ranges from $113,800-$188,300 + 20% bonus in Virginia. The range displayed represents the pay range for all positions in the job grade in which this position falls. Individual base pay will depend on a wide range of factors including your skills, qualifications, experience, and location.
If you're looking for an engaging career with growth opportunities in a supportive environment, you'll love a career at Daikin Applied!
Top Skills
What We Do
Daikin Applied delivers superior air quality and energy efficiency to every solution with innovation in advanced technology, IoT, and next generation compressors. Daikin branded products, solutions, and services are sold through a global network of dedicated sales, service, and parts offices.
Daikin Applied’s parent company, Daikin Industries, Ltd. reports revenues in excess of $20 billion and has more than 67,000 employees worldwide, making it the largest HVAC manufacturer in the world. Daikin Industries, Ltd. has more than 90 production sites worldwide and works with customers in more than 150 countries.
