PRODUCT SPECIALIST

Posted 14 Days Ago
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Farmville, VA, USA
In-Office
35K-50K Annually
Entry level
Automotive • Retail
The Role
Helps prospective automotive customers identify suitable vehicles, explains features and upgrades, demonstrates vehicle technology, manages email and text leads, schedules appointments, supports appraisals, and collaborates with sales managers on pricing. The role requires strong product knowledge, customer service, listening, follow-up, CRM usage, and familiarity with dealership operations, finance products, and customer satisfaction practices.
Summary Generated by Built In

Haley Auto Mall is seeking Automotive Product Specialist. The Automotive Product Specialist is a professional in the auto industry that serves as a resource for a dealership's prospective customers. The role requires a wide range of skills and abilities, including an in-depth knowledge of a dealership's inventory, dedication to customer service and well-developed listening skills. 

Duties Include:

  • Helping clients find a vehicle by asking them thoughtful questions and listening to their answers.
  • Showing clients online tools that allow them to review available vehicle features, packages and options
  • Ensuring clients have important information before coming to the dealership for a scheduled appointment by sending an email with essential details and resources
  • Preparing and presenting professional and knowledgeable demonstrations on vehicles and the latest technology options, such as hybrid tools, green fuel options, navigation and blue tooth
  • Explaining a product's benefits and performance
  • Describing the optional equipment upgrades available for purchase
  • Developing a strong, positive relationship with customers
  • Collaborating with sales managers on the pricing of different models and their available upgrade options
  • Assisting with lead generation by managing email and text communication
  • Setting appointments with clients for vehicle demonstrations
  • Staying current on the latest developments in vehicle production
  • Tracking changes to the overall vehicle market
  • Recording lead information, including names, email addresses and phone numbers
  • Attending any sales meetings
  • Participating in activities and special events in the community
  • Familiarizing themselves with and conducting vehicle appraisals
  • Utilization of Customer Retention Management system (CRM)
  • Business Development Center (BDC)
  • Online Manufacturer Training
  • Knowledge on other departments within the dealership. (Service/Parts/Body Shop)
  • Importance of Customer Satisfaction Index (CSI)
  • Inner workings of the automobile business
  • Delivery process
  • Customer follow up process, appointments
  • Finance and Insurance (F&I) products

What Haley Offers:

  • Competitive, above market compensation
  • Medical, Dental and Vision benefits
  • 401k with company match
  • Company paid Basic Life, AD&D and Long-term Disability
  • Paid Time Off
  • Maternity Leave
  • Preferred Vehicle Purchase Programs
  • Uniforms provided
  • Positive and professional work environment
  • Career growth and promotion opportunities

Skills Required

  • In-depth knowledge of dealership inventory
  • Strong customer service skills
  • Well-developed listening skills
  • Ability to demonstrate vehicles and vehicle technology
  • Ability to explain product benefits, performance, and optional equipment upgrades
  • Ability to develop positive customer relationships
  • Ability to manage email and text communications and generate leads
  • Ability to set customer appointments
  • Knowledge of current vehicle production and market developments
  • Ability to record customer lead information
  • Familiarity with vehicle appraisals
  • Experience or ability to use a customer relationship management system
  • Knowledge of Business Development Center operations
  • Completion of online manufacturer training
  • Knowledge of dealership Service, Parts, and Body Shop departments
  • Knowledge of Customer Satisfaction Index practices
  • Knowledge of vehicle delivery, customer follow-up, appointments, and Finance and Insurance products
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The Company
HQ: Midlothian, Virginia
86 Employees
Year Founded: 1972

What We Do

Welcome to the proud legacy of Haley Automotive, the oldest privately owned dealer group in Richmond, VA! With 11 dynamic dealerships showcasing 10 renowned brands, over 800 high-quality used cars, and a Car Buying Center, we’re dedicated to being your ultimate destination for automotive excellence. At Haley Automotive, our mission goes beyond just selling cars; we strive to deliver the best automotive services through the ongoing development of our people, products, and processes. Our goal? To create satisfied customers for life! Whether you’re in the market for a stylish Volvo, a dependable Toyota, or a rugged Jeep, our conveniently located dealerships across Richmond have something for everyone. Explore our impressive lineup, featuring Toyota, Chrysler, Dodge, Jeep, Ram, Ford, Chevrolet, Buick, and GMC, alongside a diverse selection of pre-owned vehicles. We pride ourselves on our passionate and experienced team, committed to understanding and fulfilling your needs. And if you’re looking to grow your career, we’re always on the lookout for talented individuals to join the Haley Family. With us, you’ll find ample opportunities for professional growth and development. Visit us today and discover why Haley Automotive is a cornerstone of the Richmond community!

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