Job Responsibilities & Tasks (Duties include but are not limited to)
•Coordinate market research projects to develop new insights in order to sustain or improve the development / continuance of brand profile and architecture.
•Initiate competitive product testing (lab analysis and in-use or panel tests) and evaluation activities that define gaps and opportunities in order to devise a suggested action plan in order to ensure that the product is on target consistent with brand positioning on a monthly basis (along with a reporting system).
•Follow up with the category team that all the CCF are issued and set a monthly meeting with the brand manager to assess and evaluate the quality of the products.
•Propose new/innovative promotional tools, online initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated budget.
•Coordinate approved packaging graphics projects working with the creative teams and suppliers to meet the set timelines for the product launches.
•Analyze retail audit reports (AC Nielson, Key Accounts …) in order to monitor brand market share, and track competitive moves, changes and proposes corrective actions to meet growth objectives.
•Involve in social media communication and editorial campaigns on all platforms as per yearly set calendar in collaboration with digital marketing team.
Skills Required
- Coordinate market research projects and generate insights
- Initiate and manage competitive product testing and evaluation (lab, in-use, panel)
- Coordinate with category and brand teams to issue CCFs and evaluate product quality
- Propose promotional tools, online initiatives, marketing events, and PR plans within budget
- Coordinate packaging graphics projects with creative teams and suppliers to meet launch timelines
- Analyze retail audit reports (e.g., AC Nielsen) to monitor market share and recommend corrective actions
- Collaborate on social media communication and editorial campaigns with digital marketing
What We Do
Napco National is involved in Packaging & Consumer Disposables Manufacturing.
