About the Role
This role is designed to set our partnerships function for long-term success. Your primary focus will be to gain a comprehensive understanding of our product suite and managed service approach, acting as the crucial bridge between B2B product capabilities, marketing execution, and sales adoption.
Working closely with the B2B Marketing function, you will ensure our sales and account management teams are equipped with highly effective, standardized materials tailored to geo-specific use cases.
You will understand partner needs and drive outcomes inline with our product suite and long term strategy, optimising the deployment of our technology and managed services.
Key Responsibilities
Product Enablement and Standardization
Gain a deep, comprehensive understanding of our core product suite and managed service approach.
Own go-to-market launch on new products and features
Develop product positioning with sales leads
Own a feedback loop, relaying market demand, objections, and partner feedback directly back to product and development teams to shape future roadmap features.
Marketing Collateral & Enablement
Support the creation, standardization, and circulation of high-quality marketing collateral.
Champion the adoption of standardized materials by the sales and account management teams, ensuring they cater effectively to various geo-specific use cases.
Monitor and drive the internal adoption of key lead generation and pipeline management tools
Who You Are
Strategic Thinker: You have a commercial mindset and can understand how product functionality translates into partnership success.
Process-Driven: You appreciate standardization and understand the importance of unified messaging across different geographic markets.
Tech-Savvy: You have a strong aptitude for learning new software and are comfortable championing the use of CRMs, AI tools, and B2B marketing platforms.
Collaborative Communicator: You excel at working cross-functionally, particularly between sales, account management, and marketing teams.
Partner Centric: You understand the importance of strong partner relationships
Commercially Aware: You appreciate that revenue underpins the success of the partnership and are able to recognise incremental opportunities.
Skills Required
- Deep understanding of core product suite and managed service approach
- Experience owning go-to-market launches for new products and features
- Ability to develop product positioning in partnership with sales leads
- Establish and operate feedback loops to relay market and partner insights to product and development teams
- Experience creating, standardizing, and circulating high-quality marketing collateral
- Proven track record championing adoption of CRMs, AI tools, and B2B marketing platforms
- Ability to monitor and drive internal adoption of lead generation and pipeline management tools
- Strong cross-functional communication and collaboration skills with sales, account management, and marketing
- Process-driven mindset with appreciation for standardization across geographies
- Commercially aware and partner-centric, able to recognise incremental revenue opportunities
What We Do
FairPlay Sports Media is a global technology-driven media network and BetTech infrastructure provider that empowers betting operators, media publishers, and rights holders to monetize sports engagement beyond passive advertising. Backed by Bruin Capital and led by Group CEO Stuart Simms, we are redefining the relationship between sports media and betting. We are not a traditional affiliate network; we are the AI-powered operating system for the regulated sports betting industry. By combining 25 years of proprietary betting data with advanced Agentic AI and Managed Trading Services, we bridge the gap between fan engagement and commercial transaction; turning passive viewers into high-value, revenue-generating customers. From "Renting Audiences" to "Owning Outcomes" C-Suite leaders face a "Commodity Trap" with inefficient AdTech. We solve this with our "Virtuous Circle" methodology, which fuses: First-Party Data: Real-time behavioral insights from over 100 million monthly unique users. Agentic AI: Autonomous predictive models (via FairPlay AI, formerly Quarter4) that identify high-intent betting moments. BetTech Connectivity: Low-latency OddsGrid APIs and white-label widgets that increase Yield (RPM). The result? We help partners significantly reduce Cost Per Acquisition (CPA), extend Lifetime Value (LTV), and ensure rigorous compliance across regulated markets (UK, Europe, US). The Tech Stack: Powered by "Teammate" & OddsGrid Our proprietary stack integrates seamlessly into partner ecosystems: FairPlay AI & "Teammate": Our Generative AI assistant acts as a 24/7 betting analyst, leveraging neural networks to generate probability-based predictions that drive retention. OddsGrid: Processing 100 million data updates weekly, our pricing engine provides the industry's most robust real-time data feeds. Managed Trading: We act as an extension of your team, optimizing risk and pricing to maximize commercial performance. Our Network Previously Oddschecker Global Media, our portfolio; including oddschecker, WhoScored, SuperScommesse, Confido Network, and CasinoSmash, serves as the data engine for our B2B infrastructure.
Why Work With Us
FairPlay Sports Media is the AI-powered operating system for sports monetization. We combine deep-tech innovation with the global scale of brands like oddschecker. Join us to build Agentic AI that processes 100m data updates weekly to predict fan behavior. Don't just watch the game; engineer the outcome.
