At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This Position reports to:
Product Marketing ManagerIn this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end-user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance.
The work model for the role is hybrid.
You will be mainly accountable for:
- Developing and implementing product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy
Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed
Collecting data and providing sound market and competitor intelligence analyses related to Canadian market and trends
Tracking and providing management with Canadian market research and analysis results, informing them of identified existing gaps or new growth opportunities
Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes
Providing appropriate market information to support long- to mid-term decision-making on the marketing strategy
Foster collaborations between the customers and ABB entities across multiple countries and lead homologation processes
Qualifications for the role:
- You have both technical and commercial experience with Grid Automation products on Canadian market.
You have experience working with protection relays and substation automation systems of various manufacturers
You have a sound understanding of Digital Substation designs including IEC61850 (GOOSE, MMS, SMV, etc.) and value proposition. ABB Relion portfolio knowledge is an advantage.
7-10 years of experience in Grid Automation roles ideally product management, application engineering or consultative sales.
Ideally, you possess Canadian market knowledge related to protection and control manufacturers and their offering
SCADA and substation automation systems knowledge is an advantage
Smart Grid experience (Microgrid, DERMS, ...) is an advantage
Highly adept in crafting and deploying market strategies
Degree in Electrical Engineering is a must
Why ABB?
We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.
#ABBCareers
#RunwithABB
#Runwhatrunstheworld
#LI-hybrid
Employment Equity & Inclusion Statement (Canada)
ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:
• Women
• Indigenous Peoples
• Members of visible minorities
• Persons with disabilities
ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.
Skills Required
- 10 years of experience in Grid Automation product management
- Degree in Electrical Engineering
- Technical and commercial experience with Grid Automation products
- Knowledge of Canadian market related to relays manufacturers
- Adept in crafting and deploying market strategies
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
