Product Specialist- Capital Ford Lincoln Regina

Company:

Capital Ford Lincoln Inc.

Bring your automotive passion and customer-first mindset to a role that values connection, knowledge, and service.

The Product Specialist is a pivotal role focused on showcasing and promoting our products. This position plays a key part in educating customers, providing engaging product demonstrations, and enhancing the overall customer experience. The primary goal is to increase product awareness and ensure each customer feels informed and confident in their purchasing decisions.

Essential Duties:

• Develop a comprehensive understanding of the features, benefits, and applications of our products

• Stay updated on product updates, new releases, and industry trends

• Engage with customers to understand their needs and preferences

• Provide detailed product information and address customer inquiries effectively

• Conduct product demonstrations to showcase key features and capabilities

• Highlight the value proposition of our products to potential customers

• Collaborate with the sales team to support product-related sales efforts

• Provide product expertise during sales presentations and meetings

• Conduct training sessions for internal teams, including sales representatives, to enhance product knowledge

• Facilitate workshops for customers to deepen their understanding of our products

• Stay informed about market trends, competitor products, and customer preferences

• Provide insights and feedback to contribute to product development and improvement

• Assist in the creation of product documentation, brochures, and marketing collateral

• Ensure accuracy and consistency in product-related materials

• Gather and analyze customer feedback on products.

• Communicate customer insights to the product development team for continuous improvement

• Miscellaneous duties as assigned

QUALIFICATIONS:

• A minimum of 1 year experience working in a dealership or in a similar role

• High school diploma or equivalent

• Previous experience in sales or customer-facing roles is advantageous

• Proven ability to provide an exceptional customer experience

• Ability to communicate technical details in a clear and understandable manner

• Excellent verbal and written communication skills

• Ability to present information in an engaging and compelling manner

• Dedication to providing exceptional customer service

• Ability to build rapport with customers and internal teams

• Flexibility to adapt to changing product offerings and market dynamics

• Valid driver’s license and an acceptable driving record

If you're motivated, personable, and ready to make an impact, apply today!

At Capital Automotive Group, our vision is to be the most respected auto group in North America. In keeping with our mission, we strive to move customers’ lives forward with the best in automotive solutions, service and people.  Through demonstrating our core values of respect, transparency, care, excellence, and innovation, we stand out from the rest and create a growth-driven organization.

Capital Automotive Group, founded in 1974, has expanded and continues to grow significantly. Our team consists of service technicians, product specialists and support staff from each location.

Capital Automotive Group believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are committed to doing so by providing accessible employment practices. Requests for accommodation due to a disability can be made at any stage of the recruitment process.