Product Sales Specialist

Posted Yesterday
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2 Locations
In-Office or Remote
Senior level
Industrial Equipment
Solving industrial challenges. Improving performance. Delivering results.
The Role
Provides inside sales and technical support for instrumentation and valves, assisting customers and field sales teams with product selection, application questions, quotations, and technical documentation. Builds relationships with customers, suppliers, and manufacturers while developing strong product knowledge. Supports sales objectives through effective communication, customer-focused problem solving, reporting, training, and participation in industry activities.
Summary Generated by Built In

At Cross Company, we don’t just show up for work—we show up for a company we actually own. As a 100% employee-owned industrial technology leader, we provide specialized expertise in automation, hydraulics, precision measurement, and more that keeps the world’s manufacturers moving.

We operate on the principle of Servant Leadership: we hire smart, driven people and then get out of their way so they can do what they do best. When you join the Cross team, you aren't just an employee; you’re an owner-associate in a stable, transparent, and high-performance environment where your voice truly matters.
JOB DESCRIPTION

Inside Sales - Product Specialists provide sales and technical support for instrumentation and valves to customers and field sales staff. Product Specialists work in tandem with an Application Specialist to answer product and application related questions, assist with proper product selection, and complete quotations in a thorough and timely manner. Function as a primary contact for customers and provide exemplary service while satisfying requirements promptly and accurately.


ESSENTIAL FUNCTIONS

Provide technical support to sales staff and customers by answering related questions and developing quotes.

Continuously improve and apply product knowledge to become recognized as technically proficient.

Build strong customer relationships by understanding customers’ businesses, identifying their specific needs, understanding the competitive environment and communicating with a caring and friendly attitude.

Build excellent relationships with our principal’s support staff.


ADDITIONAL RESPONSIBILITIES

A. Administrative

- Understand and comply with all Company policies and procedures.

- Prepare and submit reports in a timely manner.

- Participate in sales meetings, training programs, trade shows, and other industry related activities.

- Prepare technical documents, parts lists, and manuals for internal and external use.


B. Technical

- Willingness to continually learn vendor products and offerings.

- Provide pre-sales technical support during the sales process.


C. Sales and Marketing

- Demonstrate written and verbal communication skills to interface with sales staff and customers.

- Understand company sales objectives, strategies, and accounts.

- Provide sales teams with information on customer applications and technical issues in a timely manner.

- Establish and maintain good relationships with key customers and suppliers.


EDUCATION & EXPERIENCE

Education and Experience

- Must have 5 years of experience in Process technologies, products, and applications, specifically in instrumentation and valves.

- College degree preferred.


Knowledge Required

- Demonstrate the ability to learn key product information quickly.

- Demonstrate business skills to lead growth and profitability.

- Possess comprehensive knowledge of the overall capabilities.


REQUIRED COMPETENCIES

Required Competencies

- Servant Leadership

- Ensures Accountability

- Communicates Effectively

- Demonstrates Self-Awareness & Self-Management

- Action Oriented

- Customer Focus

- Values Differences

- Resourcefulness

- Drives Results

- Being Resilient

- Manages Ambiguity

- Functional/Technical


PHYSICAL & MENTAL REQUIREMENTS

Physical Requirements

- Standing

- Sitting for long periods of time

- Vision including close vision, color vision, peripheral vision, depth perception, and the ability to adjust focus

- Frequently required to speak and hear.

- Ability to read written instructions, reports, and other documentation


Mental Requirements

- Problem Solving

- Interpreting Data

- Organizing and Efficient Planning

- Reading/Writing

- Decision Making

- Mathematical Calculations

Skills Required

  • Five years of experience with process technologies, products, and applications, specifically instrumentation and valves
  • College degree
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The Company
HQ: Greensboro, North Carolina
404 Employees
Year Founded: 1954

What We Do

Founded in 1954, Cross Company is a 100% employee-owned industrial solutions provider supporting manufacturers across a wide range of industries. We help improve machine performance, process performance, and operational efficiency through practical industrial engineering solutions. Our sales and engineering teams specialize in machine systems, process solutions, instrumentation, data communications, and fluid power technologies. With deep technical expertise and a solutions-first approach, Cross partners with manufacturers to improve reliability, efficiency, and long-term performance.

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