Product Research Analysts

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Company Name: Tiktok

Product Manager, TikTok Search Ads
Location: Seattle
Position Type: Regular
Department: Product
Category: Commercial product (ads)
Job ID: A254746
Responsibilities:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.
Why Join Us:
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact for ourselves, our company, and the communities we serve. Join us!
The Search Ads team sits within the Global Monetization Product and Technology (GMPT) organization servicing TikTok For Business. We're looking for an experienced Product Manager to solve brand new problems and find innovative product solutions for TikTok Search Monetization. TikTok search is growing rapidly and becoming the preferred search engine for Gen Z and beyond, by providing interesting and useful video search results and engaging ways to discover new products. TikTok is becoming the search engine of the future, revolutionizing how we discover and engage with content.
Join the search ads team to shape the future of search and commerce.
Responsibilities:
- Lead product development for Tiktok & TikTok Shop search ad demand side (web ads/app ads/lead ads/TikTok shop ads)
- Deeply understand the advertiser needs, analyze the market and competitors, design products to provide better customer ROI and satisfaction.
- Deeply understand the auction ads system and iterate strategies to improve system efficiency
- Work globally and cross-functionally with engineers, data analysts, product marketing managers, and other cross-functional partners for successful product development and go-to-market efforts
- Constantly evolve processes and resources to improve the delivery speed and quality
- Develop a deep understanding of the global advertising market and the needs of search advertisers
- Be responsible for the ultimate business goal
Qualifications:
- BA/BS degree in Computer Science or related technical field (e.g. Mathematics, Statistics) or equivalent practical experience
- 3+ years experience in online advertising or search engines in a product management function
- Deep understanding of and experience in digital advertising
- Highly analytical data ninja and laser-focused on the needs of the user. Able to define product roadmap despite ambiguity and uncertainty.
- Excellent communication, organizational, and analytical skills, and experience in a cross-functional and global XFN collaboration.
Preferred Qualifications:
- Experience in search advertising, web search, or commerce search
- Fluency or proficiency in Mandarin, for product launches and communication with external stakeholders
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].
Job Information：[For Pay Transparency]
Compensation Description (annually): The base salary range for this position in the selected city is $141,000-$296,000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
- We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and offer a Health Savings Account (HSA) with a company match.
- Dental, Vision, Short/Long-term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.
- Flexible Spending Account (FSA) Options like Health Care, Limited Purpose, and Dependent Care.
- 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year.
- 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
- Mental and emotional health benefits through our EAP and Lyra.
- 401K company match, gym and cellphone service reimbursements.
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.