The Product Owner manages Scrum teams to translate the product vision into design, development, and delivery for high-impact consumer-facing (B2C) applications. This role guides the team through the product backlog to build intuitive, engaging, and high-performing digital customer experiences, balancing consumer needs, commercial objectives, technical feasibility, and budget.
(This position is located on-site in Springfield, MO and is not open to remote work)
Responsibilities and Duties
- Take responsibility for all aspects of the consumer product lifecycle from discovery and feature delivery to post-launch optimization ensuring an engaging end-to-end B2C customer journey.
- Translate product vision, business goals, and customer feedback into clear user stories, acceptance criteria, and prioritized backlogs for cross-functional Agile Scrum teams.
- Analyze and evaluate the feasibility, usability, and commercial impact of proposed features and consumer experiences, collaborating closely with UX/UI design, engineering, and marketing teams.
- Research and monitor key B2C digital performance metrics (e.g., conversion, retention, funnel drop-off, NPS) and market trends to identify continuous opportunities for customer experience optimization.
- Execute product delivery plans, manage sprint schedules, proactively identify risks/dependencies, and communicate progress and launch dates to business stakeholders.
- Plan, schedule, and coordinate software release cycles to ensure regular, high-quality feature delivery that delivers value to the consumer base as early as possible.
- Actively manage, groom, and reprioritize the product backlog to maximize engineering velocity and optimize business and customer value.
- Investigate emerging consumer technology trends, digital behavior patterns, and competitor benchmarks to evaluate their potential application within the consumer product ecosystem.
- Deliver baseline assessments and post-launch analyses to measure adoption, track ROI, and assess the realization of projected customer and business benefits.
- Build and maintain a rolling product feature roadmap aligned with broader B2C marketing, growth, and business milestones.
- Demonstrate core product capabilities and new consumer-facing features to internal stakeholders, executive leadership, and support teams to drive alignment and readiness.
- Develop professional capabilities through ongoing coaching, industry best practices, and relevant Agile/Scrum certifications while staying current on consumer digital product trends.
Required:
- B2C Product Strategy & Execution: Proven ability to manage consumer-facing web or mobile products to maximize user acquisition, engagement, and retention.
- Agile & Scrum Leadership: Hands-on experience operating as a Product Owner in a Scrum environment, including story mapping, backlog grooming, sprint planning, and sprint reviews.
- Data-Driven Prioritization: Ability to analyze web/app analytics, customer feedback, and A/B test results to inform roadmaps and decision-making.
- Stakeholder Alignment: Strong communication skills to clearly articulate product rationale, trade-offs, and progress across marketing, operations, and technical teams.
- Risk & Release Management: Proactive identification and mitigation of release bottlenecks, scope shifts, and technical dependencies.
- Value & Impact Measurement: Proficient in defining and tracking key product KPIs (e.g., DAU/MAU, conversion rates, customer satisfaction metrics).
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [email protected] or call (800) 471-7431 option , and provide your requested accommodation, and position details.
Skills Required
- Proven experience managing consumer-facing web or mobile products focused on user acquisition, engagement, and retention
- Hands-on Product Owner experience in an Agile Scrum environment, including story mapping, backlog grooming, sprint planning, and sprint reviews
- Ability to analyze web and app analytics, customer feedback, and A/B test results for product prioritization
- Strong communication skills for stakeholder alignment across marketing, operations, and technical teams
- Experience identifying and mitigating release bottlenecks, scope changes, risks, and technical dependencies
- Proficiency defining and tracking product KPIs such as DAU/MAU, conversion rates, and customer satisfaction metrics
O’Reilly Auto Parts Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about O’Reilly Auto Parts and has not been reviewed or approved by O’Reilly Auto Parts.
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Equity Value & Accessibility — Equity-style upside is strengthened by an Employee Stock Purchase Plan that allows eligible full-time team members to buy ORLY shares via payroll deductions at a discount, improving access to ownership. This creates a tangible wealth-building lever that is positioned as stronger than many retail peers’ stock purchase offerings.
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Inclusive Benefits Coverage — Retirement access is broadened because both part-time and full-time team members are immediately eligible to enroll in the 401(k). Whole-person support also extends beyond full-time staff through O’Care Solutions, which is described as available to full- and part-time team members at no cost.
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Wellbeing & Lifestyle Benefits — Wellness and support benefits are expanded through the Live Life Well program, which can reduce medical premium share when specific health criteria are met. O’Care Solutions adds lifestyle and wellbeing coverage through counseling and practical supports like legal/financial consults and caregiving resources.
O’Reilly Auto Parts Insights
What We Do
O’Reilly Auto Parts started as a single store and has grown into a leading retailer in the automotive aftermarket industry with more than 6,100 locations and counting. With more than 94,000 team members, O’Reilly has expanded into 48 states, Puerto Rico, Mexico, and Canada. O’Reilly, headquartered in Springfield, Missouri, has a deep commitment to serving our customers, community, and our team members. Our culture values make O’Reilly the best place to work and grow! Whether you're interested in running a local store, managing a distribution center, or climbing the corporate ladder, O’Reilly has a career path in which you can truly thrive. Find out what it means to Live Green at our Fortune 500 Company and come work at the O! Mission: O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level.
