We’re looking for a strategic and hands on Product Owner, Marketing Technology to help shape the future of our marketing technology ecosystem across a diverse portfolio of brands.
This role will lead a major transformation centered around Salesforce Marketing Cloud and Salesforce Data Cloud, creating a more connected approach to customer acquisition, engagement, personalization, lifecycle marketing, and revenue growth.
You will own the product vision, roadmap, priorities, and business outcomes for our marketing technology capabilities while partnering closely with Marketing, Engineering, Data, Sales, and business leaders. We’re looking for someone who can think strategically, influence across multiple teams, and still roll up their sleeves to translate ideas into requirements, user stories, priorities, and measurable results.
Come Build What’s Next
- Define and own the product vision, strategy, roadmap, and priorities for our marketing technology ecosystem, creating scalable capabilities that can support multiple brands and business models
- Lead the continued transformation and expansion of Salesforce Marketing Cloud and Salesforce Data Cloud, including platform migrations, integrations, enhancements, governance, and long-term product health
- Partner with Marketing, Engineering, Data, Sales, CRM, and business leaders to improve customer journeys across acquisition, engagement, conversion, retention, upsell, and cross sell
- Translate customer and business needs into clear product requirements, user stories, prioritized backlogs, and delivery plans while owning product decisions throughout the development lifecycle
- Identify opportunities to improve segmentation, personalization, campaign orchestration, lifecycle marketing, lead management, and customer decisioning through data, AI, predictive analytics, and intelligent automation
- Establish KPIs and success measures tied to customer engagement, conversion, revenue, deliverability, platform adoption, and business value while continuously using data and experimentation to improve outcomes
- Demonstrated experience across both marketing and product management or product ownership, ideally within Marketing Technology, CRM, marketing automation, customer engagement, or digital platforms
- Experience personally owning a product strategy, roadmap, backlog, prioritization process, and delivery lifecycle in an Agile or Scrum environment
- Strong understanding of customer journeys, lifecycle marketing, segmentation, personalization, acquisition, retention, conversion, and campaign orchestration
- Experience translating complex business and marketing needs into product requirements and technical user stories and partnering closely with Engineering and Data teams through execution
- Strong stakeholder-management and influencing skills, with experience creating alignment across Marketing, Technology, Data, Sales, and business leaders with competing priorities
- A hands-on, collaborative leadership style with strong analytical skills, comfort using data to guide decisions, and the ability to operate effectively in an evolving transformation environment
- Salesforce Marketing Cloud Engagement
- Salesforce Data Cloud or another customer data platform
- Salesforce CRM, Oracle Eloqua, or other enterprise marketing automation platforms
- Customer data platforms, data warehouses, CRM integrations, and lead-management technologies
- Jira, Azure DevOps, or similar Agile product and backlog-management tools
- AI, Generative AI, predictive analytics, personalization, decisioning, and intelligent automation tools
- Help shape the future of Marketing Technology across a diverse portfolio of brands rather than owning a single platform or isolated capability
- Play a meaningful role in a large-scale Salesforce Marketing Cloud and Data Cloud transformation that is already underway, with the opportunity to influence what comes next
- Own the product strategy and business outcomes while partnering with experienced Marketing, Engineering, Data, and business leaders to determine how we get there
- Solve complex customer and business problems across acquisition, engagement, conversion, retention, personalization, and lifecycle marketing
- Experiment with AI, data, automation, and emerging technologies to improve both customer experiences and the way our teams work
- Join a lean environment where your judgment, product thinking, and ability to move between strategy and execution will have a visible impact
What You’ll Do
What You’ll Bring
Tools and Platforms You May Use
Experience with every platform or capability below is not required. We are most interested in your ability to own Marketing Technology as a product, create alignment around a roadmap, and connect platform investments to meaningful customer and business outcomes.
Why You’ll Love Working Here
We Encourage You to Apply
You may not check every preferred box, and that is okay!! You may come from Marketing Technology, Product Management, CRM, marketing automation, customer data, lifecycle marketing, digital transformation, or another closely related environment.
However, this role does require someone who has personally owned product decisions, roadmaps, prioritization, and delivery. If your experience has primarily focused on project coordination, campaign execution, technical implementation without product ownership, or advising teams without directly owning business outcomes, this may not be the right opportunity.
If you enjoy bringing Marketing and Technology together, creating order in complex environments, building scalable platforms, using data to make better product decisions, and turning major technology investments into meaningful customer and business outcomes, we would love to hear from you.
Skills Required
- Demonstrated experience in both marketing and product management/product ownership
- Experience owning a product strategy, roadmap, backlog, and delivery process for marketing technology, marketing automation, CRM, or customer engagement platforms
- Strong understanding of customer journeys, lifecycle marketing, segmentation, personalization, acquisition, retention, and conversion
- Experience translating business and marketing needs into product requirements and technical user stories
- Experience partnering with engineering, data, marketing, sales, CRM, and business stakeholders
- Ability to influence and create alignment across multiple teams with different priorities and business needs
- Experience working in Agile or Scrum environments
- Strong analytical and problem-solving skills, with the ability to use data to prioritize opportunities and evaluate outcomes
- Hands-on and collaborative leadership style, willingness to work through details
- Comfort operating in a transformation environment where processes, platforms, and ways of working are still being built
- Strong communication, stakeholder management, and executive presentation skills
- Curiosity about AI and enthusiasm for incorporating AI tools into product management and decision-making
- Experience with Salesforce Marketing Cloud Engagement
- Experience with Salesforce Data Cloud, customer data platforms, or similar customer data and segmentation technologies
- Experience leading a large-scale MarTech implementation, migration, or transformation across multiple brands or business units
- Experience with Oracle Eloqua or another enterprise marketing automation platform
- Experience supporting both B2C and B2B2C business models
- Familiarity with CRM integrations, data warehouses, lead management, lead scoring, and marketing data governance
- Experience with AI-powered personalization, predictive analytics, decisioning systems, or intelligent automation
- Previous people leadership or experience managing a small team of product professionals
- Experience within a subscription, e-commerce, professional education, or multi-brand organization
What We Do
Colibri works with over 5 million professionals and partners to deliver best-in-class professional education for licensing, continuing education, test preparation, and career readiness. We believe quality education is the foundation for success. Our mission is to help professionals achieve more in their careers, which transcends into their day-to-day lives. We do this through products and career training that help professionals become licensed, keep their license and gain the skills necessary to perform at the top of their fields. Whether someone is just starting out or nearing retirement, our companies exist to serve individuals throughout their career so they can achieve personal and professional success.
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