The Role
Own the team backlog for a Fusion platform product area, define epics and user stories, run PI/iteration planning, validate with customers, and drive delivery alongside engineering and UX. Heavily use AI/LLMs for research synthesis, requirements, analytics, and stakeholder communications. Facilitate refinement, track delivery metrics, prepare release readiness, and support escalations while championing responsible AI.
Summary Generated by Built In
Keyloop is the largest global automotive technology company. We build software that powers the end-to-end retail experience for 20,000+ dealerships and 80+ OEMs across 90+ countries. Our Fusion platform connects Demand, Supply, Ownership, and Operate domains to help dealers sell more, serve better, and run smarter. As we scale our Engineering and Product teams in Vietnam, we’re looking for a Product Owner who combines strong product fundamentals with a passion for leveraging AI to accelerate discovery, delivery, and decision making.
The Role
As a Product Owner, you will own the team backlog for one product area within our Fusion platform. You’ll work with Product Managers, Engineering, UX/UI, and customers to define what we build and ensure it delivers real value. A key part of this role is using AI tools like Claude, ChatGPT, and internal LLMs to drive efficiency across the product lifecycle. You’ll be based in Ho Chi Minh City and work hybrid, 2-3 days per week from our office, collaborating with global teams across the UK, Europe, and APAC.
Responsibilities
1. Experience-First & Customer Voice
Collect and synthesize customer feedback via surveys, Customer Voices, workshops, and interviews.
Collect and synthesize customer feedback via surveys, Customer Voices, workshops, and interviews.
Use AI tools like Claude to cluster themes, summarize insights, and draft persona narratives faster.
Represent the voice of the customer in engineering discussions, backed by data and AI-assisted analysis of support tickets, usage data, and feedback.
Validate requirements with end-users and present upcoming features in forums, using AI to generate clear demo scripts and FAQs.
2. Translate Product Strategy with AI Augmentation
2. Translate Product Strategy with AI Augmentation
Own and manage the team backlog. Provide regular progress updates vs. roadmap to stakeholders
Define user personas and journey maps, using Claude to draft initial versions from research notes and refine with stakeholders. Create high-level problem scopes and write clear Epics and Stories using INVEST principles.
Leverage AI tools to improve acceptance criteria, edge case coverage, and Definition of Ready/Done.
Collaborate with Lead Developer, Architect, and UX/UI to balance cost, time, and performance. Use AI to generate options analysis, technical spike summaries, and trade-off docs.
3. Product Planning & Delivery
Own PI and Iteration Planning for your team, aligned to short and long-term product vision.
Facilitate backlog refinement and estimation sessions.
Use AI to prep agendas, summarize past velocity, and draft risks. Track estimated vs. actual development costs at Initiative, Sub-Initiative, and Epic level.
Manage tactical release readiness: use Claude to draft release notes, user guides, and EA/BETA communications, then validate with SMEs.
4. Product Expertise & AI-Driven Insight
Develop deep knowledge of your product’s capabilities, limitations, and integrations.
Act as the product evangelist. Use AI to create competitive teardowns, market summaries, and internal enablement content.
Analyze product analytics and user behavior data. Partner with Data teams and use AI to identify trends, anomalies, and feature adoption insights.
Support priority escalations via the 911 process. Use AI to summarize logs and customer context to speed up triage.
5. Cross-Functional Collaboration & Decision Making
Build strong relationships with Engineering, UX/UI, Support, and Commercial teams.
Make informed decisions using data, customer insight, and AI-assisted research.
Document rationale clearly.
Foster an Agile mindset.
Champion responsible AI use within the team to improve cycle time without compromising quality.
What you'll bring
Experience & Skills:
3+ years in Product Owner, Business Analyst, or similar Agile product roles, ideally in B2B SaaS.
Proven experience managing a team backlog, writing user stories, and working with Scrum/Kanban/SAFe.
Demonstrated heavy usage of AI tools like Claude, ChatGPT, or Gemini for product work: research synthesis, requirements drafting, data analysis, and stakeholder comms.
Strong ability to translate customer needs into actionable requirements and acceptance criteria.
Technical fluency to discuss solutions with engineers.
Automotive retail or dealership tech experience is a plus.
Competencies:
Customer Obsession: You put the user at the center and advocate for their needs.
AI-First Execution:
You default to using AI to accelerate low-value tasks so you can focus on judgment and strategy.
Clarity & Storytelling
You turn complex problems into simple, prioritized work.
Ownership:
You manage priorities, risks, and delivery without waiting to be asked.
Mindset:
You iterate, learn from feedback, and adapt quickly.
Education:
Bachelor’s degree in Business, Computer Science, Engineering, or related field.
Language:
Fluent English required for global collaboration.
What we offer
- Hybrid working model in Ho Chi Minh City.
- Be part of a global product team shaping the future of automotive retail with AI at the core.
- Clear career track for Product Owners from IC2 to IC5, with competency-based growth.
- Access to enterprise AI tooling and training to stay ahead.
- Learning budget, private healthcare, and competitive compensation.
- Culture that values innovation, inclusion, and real impact.
Skills Required
- 3+ years in Product Owner, Business Analyst, or similar Agile product roles (B2B SaaS preferred).
- Proven experience managing a team backlog, writing user stories, and working with Scrum, Kanban, or SAFe.
- Demonstrated heavy usage of AI tools (Claude, ChatGPT, Gemini, internal LLMs) for research synthesis, requirements drafting, data analysis, and stakeholder communications.
- Strong ability to translate customer needs into actionable requirements and acceptance criteria.
- Technical fluency to discuss solutions with engineers.
- Bachelor's degree in Business, Computer Science, Engineering, or related field.
- Fluent English for global collaboration.
- Automotive retail or dealership technology experience.
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The Company
What We Do
As the largest global automotive technology company, Keyloop delivers cutting-edge solutions, tailored to the modern needs of auto retailers and OEMs alike. With 40 years of automotive DNA, and a deep understanding of what it takes to drive success, Keyloop solutions are delivered in over 90 countries, and trusted by more 20,000 retailers and 80 OEMs worldwide. From the showroom to the workshop, and everything in between, its technology facilitates distinctive customer experiences between key systems, tools and departments. With modern consumers demanding increasingly high levels of service and responsiveness, Keyloop and their partners connect retailers and OEMs to consumers through every step of their journey. Keyloop delivers a proven technology ecosystem that redesigns the automotive retail experience to cultivate lasting loyalty and optimise margins through increased efficiency, elevated experiences, and unrivalled connected data. For more information, please visit www.keyloop.com
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