Product Owner, Digital Insights & Martech Ops

Texas Capital Bank is hiring a strategic and detail-oriented Product Owner to build and operationalize our digital insights capability—a sophisticated infrastructure that synthesizes behavioral data, user feedback, and tagging intelligence to inform roadmap decisions across our Consumer Digital and MarTech stack. This role bridges product ownership and MarTech operations, making you the architect of the listening post that drives data-informed strategy.

You will own the vision and execution of our insights infrastructure, managing the operational backbone (Google Tag Manager, Quantum Metric tagging governance, data quality standards) while shepherding the analytical output that feeds product and marketing roadmaps. Your listening post—synthesizing data from surveys, user sessions, behavioral analytics, and marketing interactions—becomes the single source of truth for what customers need and how our digital ecosystem is performing. The ideal candidate will collaborate cross-functionally with client experience teams, digital product owners, MarTech operations, and third-party vendors to translate complex data into actionable strategic recommendations. This role is pivotal in creating a feedback loop where tagging rigor, user listening, and digital insights directly influence roadmap prioritization across the enterprise.

Digital Insights & Listening Post Ownership

• Establish and operationalize the listening post capability a unified data synthesis infrastructure that ingests signals from tagging, surveys, user sessions, marketing interactions, and vendor platforms to identify patterns, opportunities, and emerging needs.
• Own the insights product roadmap ensuring the listening post evolves to deliver increasingly actionable intelligence to product, marketing, and business stakeholders.
• Facilitate survey design, deployment, and analysis capturing both quantitative user feedback and qualitative insights to inform strategic decisions.
• Translate behavioral and feedback data into strategic narratives delivering insights-driven presentations and recommendations that directly influence product and marketing roadmap prioritization.
• Establish and maintain data quality standards ensuring the integrity and reliability of all data feeding the listening post

MarTech Operations & Tagging Strategy

• Manage Google Tag Manager (GTM) and Quantum Metric tagging strategy, implementation, and governance ensuring accurate behavioral data collection across Consumer Digital and MarTech properties.
• Define tagging requirements and audit tag implementations collaborating with analytics and martech operations teams to maintain a clean, authoritative data foundation.
• Monitor data quality and troubleshoot collection issues ensuring data flowing into the listening post is accurate and actionable.
• Coordinate vendor performance and manage relationships with third-party platforms responsible for behavioral analytics, listening tools, and martech operations

Cross-Functional Leadership & Execution

• Act as the central liaison between vendors, product teams, marketing operations, and business units ensuring alignment on data standards, insights sharing, and roadmap integration.
• Collaborate with digital product owners and marketing teams to integrate listening post insights and user feedback into product roadmaps and enhancement plans.
• Manage funnel reporting and key performance metrics tracking customer engagement, digital product usage, and marketing performance against strategic goals.
• Provide regular stakeholder reports and presentations translating data findings into business context and strategic recommendations.

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Vendor & Relationship Management

• Manage and nurture relationships with third-party vendors who support behavioral analytics, listening infrastructure, digital experience monitoring, and martech operations.
• Monitor vendor performance, assess productivity, and collaborate on process improvements ensuring vendors are delivering value and supporting the listening post roadmap.

Perform additional ad hoc tasks as needed to support digital experience and marketing operations initiatives.

Required

• Bachelor's degree in Business, Marketing, Information Systems, or a related field
• 2-4 years of professional experience, preferably in one of the following roles: product management, marketing operations, business analysis, or related
• Demonstrated experience working with digital platforms, user experience initiatives, or marketing technology stacks
• Strong analytical mindset with proven ability to interpret data, synthesize insights, and translate findings into actionable recommendations
• Proficiency with analytics platforms, CRM systems, and Microsoft Office Suite
• Excellent communication skills (written and verbal) with experience presenting findings and building consensus across cross-functional team

Preferred

• Experience in banking, financial services, or customer-facing digital environments
• Hands-on experience with Quantum Metric, Pendo, Qualtrics, Google Tag Manager, or similar digital experience and marketing operations tools
• Familiarity with tagging governance, data collection frameworks, listening infrastructure, or marketing analytics implementation
• Experience building or operationalizing listening posts, customer feedback synthesis platforms, or similar insights infrastructure
• Experience managing multiple vendor relationships and coordinating across product, marketing, and technology teams

Core Competencies

• Strong project and vendor management skills with the ability to coordinate multiple stakeholders and deadlines effectively
• Ability to collaborate cross-functionally and influence without direct authority
• Detail-oriented, organized, and proactive problem solver
• Data-driven mindset with a passion for translating complexity into clarity and insights into action
• Adaptable and able to thrive in a fast-paced, evolving environment
• Strong interpersonal skills to build and maintain relationships with vendors, analysts, product teams, and executive stakeholders

The duties listed above are the essential functions, or fundamental duties within the job classification.  The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.