Product Owner (Digital & Ecommerce)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The SAFe Agile Product Owner (Digital & eCommerce) is responsible for maximizing the value of digital and eCommerce products within a scaled Agile environment. This role serves as the voice of the customer and key business stakeholders, translating strategic objectives into prioritized features and user stories that drive measurable business outcomes. Working closely with cross-functional Agile teams—including engineering, UX, analytics, marketing, and operations—the Product Owner ensures seamless delivery of high-quality, customer-centric digital experiences across web, mobile, and commerce platforms.

Operating within the SAFe framework, the Product Owner manages and prioritizes the team backlog, collaborates with Product Management on program vision and roadmap alignment, and actively participates in PI Planning and other Agile ceremonies. This role requires strong business acumen, technical fluency in digital and eCommerce ecosystems, and a data-driven mindset to optimize customer journeys, conversion performance, and overall digital growth.

What Your Impact Will Be: 

• Backlog Ownership & Prioritization: Own and manage the Team Backlog, translating Features into well-defined user stories with clear acceptance criteria; prioritize based on business value, customer impact, dependencies, and technical considerations.
• SAFe Alignment & PI Planning: Collaborate with Product Management to align on product vision, roadmap, and feature priorities; actively participate in PI Planning, backlog refinement, sprint planning, system demos, and Inspect & Adapt events.
• Digital & eCommerce Optimization: Drive enhancements across digital and eCommerce properties (web, mobile, checkout, payments, integrations, content, and merchandising tools) to improve customer experience, conversion, revenue, and operational efficiency.
• Stakeholder Collaboration: Partner with Digital, eCommerce, Marketing, UX/UI, Engineering, Analytics, Operations, and external vendors to gather requirements, clarify scope, manage dependencies, and ensure alignment with business objectives.
• Customer-Centric Story Development: Act as the voice of the customer by leveraging data, research, and stakeholder feedback to create user stories that improve end-to-end customer journeys.
• Acceptance Criteria & Definition of Done: Define clear acceptance criteria for all stories and ensure alignment with Definition of Ready (DoR) and Definition of Done (DoD) standards.
• User Acceptance Testing (UAT): Lead and/or participate in User Acceptance Testing to validate delivered functionality against business requirements and acceptance criteria; document defects, coordinate issue resolution, and provide formal acceptance or rejection of completed work.
• Release Support & Readiness: Support release planning and readiness activities, including validating production deployments, coordinating go-live checklists, and monitoring post-release performance.
• Data-Driven Decision Making: Monitor KPIs and digital performance metrics (e.g., conversion rate, AOV, cart abandonment, engagement) to inform backlog prioritization and continuous improvement initiatives.
• Risk & Dependency Management: Identify and proactively manage risks, blockers, and cross-team dependencies to ensure on-time delivery of committed objectives.
• Compliance & Quality Assurance: Ensure digital and eCommerce solutions meet security, privacy, accessibility, and brand standards.
• Continuous Improvement: Champion Agile best practices, foster a culture of collaboration and accountability, and drive ongoing process and product improvements.

Key Success Factors: 

• Customer-First Mindset: Consistently prioritizes features and enhancements that improve the end-to-end digital customer experience and drive measurable value.
• Business & Commercial Acumen: Strong understanding of eCommerce drivers (conversion, AOV, revenue, retention, merchandising, promotions) and how product decisions impact financial performance.
• Data-Driven Decision Making: Leverages analytics, user insights, and experimentation (A/B testing) to inform prioritization and validate outcomes.
• SAFe & Agile Discipline: Effectively operates within a SAFe framework, maintaining a healthy backlog, delivering on PI objectives, and ensuring stories are clear, actionable, and testable.
• Clear & Concise Communication: Translates complex business and technical requirements into well-defined user stories and acceptance criteria; communicates priorities and trade-offs effectively to diverse stakeholders.
• Collaborative Leadership: Builds strong partnerships across Digital, Engineering, UX, Marketing, Analytics, and Operations; influences without direct authority.
• Quality & Accountability Focus: Ensures delivered functionality meets acceptance criteria and business intent; actively participates in User Acceptance Testing and holds teams accountable to Definition of Done standards.
• Technical Fluency: Demonstrates working knowledge of digital platforms, eCommerce ecosystems, integrations, and release processes to make informed trade-offs.
• Prioritization & Decisiveness: Balances short-term delivery needs with long-term product strategy; makes timely, informed decisions in fast-paced environments.
• Continuous Improvement Orientation: Actively seeks opportunities to optimize processes, improve team effectiveness, and enhance product performance.

What We’re Looking For:

• Education: Bachelor's degree (BA/BS) from a 4-year college/university is required. 
• Experience: 10+ years relevant experience in Business Analyst role and/or Product Owner role and/or Digital Quality Assurance with strong capabilities in requirements definition and writing user stories and acceptance criteria
• Production of digital properties (websites, mobile apps, emails, social media apps, etc.)
• Knowledge of SCRUM and Agile SAFE delivery and management of product backlog
• Persistent attention to detail with strong technical and business aptitude
• Intermediate to advanced skills in Microsoft Office, JIRA, other process flow tools 
• Strong communication and interpersonal skills

PREFERRED:

• Experience with eCommerce platforms (Shopify)
• Experience with content management and translation management applications
• Experience with web analytics packages (Google Analytics, etc.)
• Knowledge of web optimization
• Knowledge of mobile first and responsive designs
• Experience testing eCommerce applications

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy