Today’s world is crime-riddled. Criminals are everywhere, invisible, virtual and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough…
Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.
For 30 years, the incredible minds at Cognyte around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends, and help make the world a safer place with leading investigative analytics software solutions.
We are defined by our dedication to doing good and this translates to business success, meaningful work, friendships, a can-do attitude, and deep curiosity.
As a Cognyter you will:
- Work with product management functions, global marketing, and sales to build the narrative and value proposition of our products.
- Create compelling marketing content and sales enablement collateral.
- Develop and implement GTM strategies and demand generation activities.
- Work closely with business stakeholders to maximize the business potential of existing and new customers.
- Assist with competitive analysis and market research.
- Join strategic marketing workshops, international events, and customer meetings.
- Lead cross-functional initiatives and drive alignment across Product, Sales, Marketing, and business stakeholders.
- Balance strategic planning with hands-on execution, taking ownership from concept to delivery.
- Help shape and scale Product Marketing best practices, processes, and methodologies across the organization.
- Serve as a trusted advisor to senior stakeholders and influence business decisions through market, customer, and competitive insights.
- You will report to the VP of Product and be part of an industry-leading Product Management team (30+ people strong).
For this mission, you’ll need:
- 6+ years of experience in B2G/B2B marketing – a must.
- Proven track record of developing product positioning, messaging, and go-to-market strategies for complex technology solutions.
- Track record of fast-paced creation of marketing materials based on high-end and diverse technologies.
- Experience leading cross-functional initiatives and driving outcomes in matrix organizations.
- Familiarity with intelligence practices and technologies – a big advantage.
- Experience in market research, messaging, positioning, and competitive analysis.
- Strong business acumen and the ability to translate complex technologies into compelling customer value.
- Ability to work independently with a strong sense of ownership, initiative, and accountability.
- Successful track record of collaborating with local and international teams.
- Excellent written, verbal, presentation, and visual communication skills.
- Strong team player who knows how to work effectively with multiple organizational departments.
- Demonstrated leadership potential and the ability to grow into future leadership responsibilities.
- Comfortable operating in both strategic and hands-on execution environments.
- A willingness to travel for at least 15%.
Skills Required
- At least 6 years of experience in B2G/B2B marketing
- Track record of fast-paced creation of marketing materials based on high-end and diverse technologies
- Familiarity with intelligence practices and technologies
- Experience in market research, messaging, and positioning
- Ability to work independently with a strong sense of initiative
- Successful track record of collaborating with local and international teams
- Excellent written, verbal, and visual communication skills
- Strong team player who knows how to work with other organizational departments
- Willingness to travel at least 15%
Cognyte Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cognyte and has not been reviewed or approved by Cognyte.
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Healthcare Strength — Health coverage spans medical, dental, vision, disability, life insurance, mental‑health support, and FSA options. Coverage is generally portrayed as solid within a well‑rounded package.
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Leave & Time Off Breadth — Time off includes generous PTO, paid holidays, floating holidays, wellness days, and paid volunteer time. These elements indicate a comprehensive time‑off offering.
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Wellbeing & Lifestyle Benefits — Work setup includes flexible schedules and hybrid/remote options highlighted across public materials. Flexibility is emphasized alongside the core benefits offering.
Cognyte Insights
What We Do
Cognyte is a leading software-driven technology company focused on solutions for data processing and investigative analytics that allow customers to generate Actionable Intelligence for a Safer World™. We empower law enforcement, national security, national and military intelligence agencies, and other organizations to navigate an increasingly complex threat landscape with greater speed, accuracy, and precision.
Why Work With Us
Driven by curiosity and a purpose with real-world impact, we place innovation at the core as we tackle complex, fascinating challenges where bold questions forge real breakthroughs.
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