Senior Product Marketing Manager

Reposted 17 Days Ago
Be an Early Applicant
Herzliya, ISR
In-Office
Senior level
Artificial Intelligence • Machine Learning • Security • Software • Analytics • Big Data Analytics
Actionable Intelligence for a Safer World
The Role
Lead product marketing for investigative analytics solutions: develop GTM strategies, create marketing and sales enablement materials, conduct market research and competitive analysis, collaborate with product, sales and global teams, support demand generation, and represent the product at events and customer meetings.
Summary Generated by Built In
Description

Curious about what it’s like to work at Cognyte?

At Cognyte, you’ll collaborate with expert colleagues around the globe to solve problems most people will never even know exist!

You’ll be part of building unique solutions shaped by real investigative methodologies, enabling our customers to identify, investigate, visualize and prevent criminal, terror and security threats worldwide.

These solutions are used by law enforcement, national security, and national and military intelligence agencies in almost 100 countries to turn massive, diverse data into clear, actionable intelligence for a safer world.

As a Cognyter you will: 

  • Work with product management functions, global marketing, and sales to build the narrative and value proposition of our products.
  • Create compelling marketing content and sales enablement collateral.
  • Develop and implement GTM strategies and demand generation activities.
  • Work closely with business stakeholders to maximize the business potential of existing and new customers.
  • Assist with competitive analysis and market research.
  • Join strategic marketing workshops, international events, and customer meetings.
  • Lead cross-functional initiatives and drive alignment across Product, Sales, Marketing, and business stakeholders.
  • Balance strategic planning with hands-on execution, taking ownership from concept to delivery.
  • Help shape and scale Product Marketing best practices, processes, and methodologies across the organization.
  • Serve as a trusted advisor to senior stakeholders and influence business decisions through market, customer, and competitive insights.
  • You will report to the VP of Product and be part of an industry-leading Product Management team (30+ people strong).
Requirements

For this mission, you’ll need:

  • 6+ years of experience in B2G/B2B marketing – a must.
  • Proven track record of developing product positioning, messaging, and go-to-market strategies for complex technology solutions.
  • Track record of fast-paced creation of marketing materials based on high-end and diverse technologies.
  • Experience leading cross-functional initiatives and driving outcomes in matrix organizations.
  • Familiarity with intelligence practices and technologies – a big advantage.
  • Experience in market research, messaging, positioning, and competitive analysis.
  • Strong business acumen and the ability to translate complex technologies into compelling customer value.
  • Ability to work independently with a strong sense of ownership, initiative, and accountability.
  • Successful track record of collaborating with local and international teams.
  • Excellent written, verbal, presentation, and visual communication skills.
  • Strong team player who knows how to work effectively with multiple organizational departments.
  • Demonstrated leadership potential and the ability to grow into future leadership responsibilities.
  • Comfortable operating in both strategic and hands-on execution environments.
  • A willingness to travel for at least 15%.

Skills Required

  • At least 6 years of experience in B2G/B2B marketing
  • Track record of fast-paced creation of marketing materials based on high-end and diverse technologies
  • Familiarity with intelligence practices and technologies
  • Experience in market research, messaging, and positioning
  • Ability to work independently with a strong sense of initiative
  • Successful track record of collaborating with local and international teams
  • Excellent written, verbal, and visual communication skills
  • Strong team player who knows how to work with other organizational departments
  • Willingness to travel at least 15%

Cognyte Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cognyte and has not been reviewed or approved by Cognyte.

  • Healthcare Strength Health coverage spans medical, dental, vision, disability, life insurance, mental‑health support, and FSA options. Coverage is generally portrayed as solid within a well‑rounded package.
  • Leave & Time Off Breadth Time off includes generous PTO, paid holidays, floating holidays, wellness days, and paid volunteer time. These elements indicate a comprehensive time‑off offering.
  • Wellbeing & Lifestyle Benefits Work setup includes flexible schedules and hybrid/remote options highlighted across public materials. Flexibility is emphasized alongside the core benefits offering.

Cognyte Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Herzliya
1,600 Employees
Year Founded: 2021

What We Do

Cognyte is a leading software-driven technology company focused on solutions for data processing and investigative analytics that allow customers to generate Actionable Intelligence for a Safer World™. We empower law enforcement, national security, national and military intelligence agencies, and other organizations to navigate an increasingly complex threat landscape with greater speed, accuracy, and precision.

Why Work With Us

Driven by curiosity and a purpose with real-world impact, we place innovation at the core as we tackle complex, fascinating challenges where bold questions forge real breakthroughs.

Gallery

Gallery

Similar Jobs

Lema AI Logo Lema AI

Senior Product Marketing Manager

Artificial Intelligence • Software • Cybersecurity
Hybrid
Tel Aviv, ISR
35 Employees
Hybrid
4 Locations
1064 Employees
175K-205K Annually

MongoDB Logo MongoDB

Enterprise Account Executive

Big Data • Cloud • Software • Database
Easy Apply
Hybrid
Tel Aviv, ISR
5550 Employees

Taboola Logo Taboola

Senior HRBP - R&D

AdTech • Big Data • Digital Media • Marketing Tech
Hybrid
Tel Aviv, ISR
1900 Employees

Similar Companies Hiring

Hanover Park Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
42 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account