Product Marketing

Reposted 8 Hours Ago
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Berlin, DEU
In-Office
Mid level
Artificial Intelligence • Information Technology • Software • Generative AI
The Role
Responsible for go-to-market strategies for product releases, developing positioning, creating content, and understanding customer needs. The role bridges product and market to enhance product visibility and sales support.
Summary Generated by Built In
Help Us Change the Way the World Works

Build something that matters.

Langdock exists to change the way the world works, bridging the gap between what technology can do and what people actually do with it. We bring all leading AI models into one secure, model-agnostic platform and make them usable across entire organizations. Over 6,000 companies use our platform every day, from fast-growing startups to some of Europe's largest enterprises. Their employees open Langdock to draft strategies, analyze documents, or automate workflows - helping them to work smarter, think more creatively, and reach their full potential.

What "Product Marketer" Means Here

We ship constantly. New features, new capabilities, new integrations. Most of it does not get the attention it deserves, not because it is not good, but because translating what shipped into why it matters is genuinely hard work, and it requires someone who sits between product and market full time.

That is this role. You are the person who understands what we are building deeply enough to explain it clearly, and who understands our customers well enough to know which parts they care about. You turn releases into stories. You turn capabilities into positioning. You make sure what we build reaches the people who need it.

What You Will Actually Do
  • Own go-to-market for product releases. Every meaningful feature that ships needs a plan: who needs to know, what they need to hear, and how it reaches them. You build that plan and execute it across the right channels.

  • Develop and maintain positioning. What is Langdock? What makes it different? Why does it matter to a head of IT at a German Mittelstand company versus an AI lead at a fast-growing startup? You develop the answers and keep them sharp as the product and market evolve.

  • Create content that explains the product. Comparison pages, capability overviews, one-pagers for sales, explainers for campaigns. You write clearly about complex things and you know when to use a diagram instead of a paragraph.

  • Work with customers to understand what they value. The best product marketing comes from listening. You run conversations, read support tickets, and sit in on sales calls to stay close to how customers actually talk about the product.

  • Enable sales and customer success. You make sure the people talking to customers every day have what they need: the right framing, the right materials, the right answers to the hard questions.

What Makes This Different

Product marketing at most companies is reactive. A feature ships, and then someone writes a blog post. Here it is a core function. The product is moving fast, the market is moving fast, and the gap between what we can do and what people know we can do is real.

You will also work on positioning for a category that is still being defined. Enterprise AI adoption is not a mature market with established playbooks. The way you frame Langdock now shapes how people think about the category.

And because we are small, you will see the impact of your work directly. A repositioned feature that starts converting better. A one-pager that sales starts pulling into every deal. A capability overview that a customer forwards to their board.

You Might Be a Fit If...
  • You understand technology well enough to explain it simply. You do not need to be an engineer, but you need to be able to sit in a product review and understand what is being built and why.

  • You write clearly. Not cleverly, clearly. The best product marketing rarely sounds clever. It sounds obvious in retrospect.

  • You are genuinely curious about customers. You find it interesting to understand how a company works, what their AI journey looks like, and where they get stuck. You use that to make the marketing better.

  • You have done this before in some form. A launch you ran, a positioning exercise you led, messaging that worked. You can talk about it concretely.

  • You use AI tools as a genuine part of how you work. Research, drafting, synthesis. You are fast because you have figured out how to be.

  • You would rather own a problem than be handed a brief.

  • You are a kind person who cares about the people around you.

The Environment

We work from our office in Berlin, Greifswalder Strasse 212. Everyone works together in person because the hardest problems get solved faster at a whiteboard than in a Slack thread. Conversations happen faster, problems get solved quicker, and we actually know each other.

Days start at 8:30. Lunch & dinner are together. We run, go to the gym, and take care of ourselves. Health is not separate from work here, it is part of how we work well.

The vibe is calm but intense. No one is yelling or panicking. But everyone is working hard on things that matter.

Compensation

Salaries are transparent and tied to levels, not negotiation. All roles include equity.

We will figure out the right level together based on your experience and scope. Levels are about the work you own, not your title or years of experience. We narrow down the expected salary range early in the process.

Next steps

We move fast. Most processes complete within two weeks.

If this sounds like your kind of work, we would like to meet you.

Skills Required

  • Experience in product marketing or related fields
  • Strong writing skills for clear communication
  • Ability to understand technology and product details
  • Experience running product launches and positioning exercises
  • Curiosity about customer journeys and AI usage
Am I A Good Fit?
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The Company
HQ: Berlin
27 Employees
Year Founded: 2023

What We Do

We are building a secure and flexible ChatGPT-like application for businesses to drive GenAI adoption within their organizations. Our customers include enterprises like Merck KGaA, SMBs like Lavera, and scale-ups like GetYourGuide, Personio, and Babbel.

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