Product Marketing Strategy Senior Associate (Assistant Vice President)

Job Description
Are you passionate about marketing and eager to make a difference? Join our Home Lending Marketing team as a Sr. Marketing Associate and play a pivotal role in shaping and executing innovative marketing initiatives. This position offers the chance to lead dynamic campaigns that drive growth and success. If you thrive in a collaborative environment and love bringing complex strategies to life, this is the opportunity you've been waiting for.
As a Sr. Marketing Associate in the Home Lending Marketing team, you will partner with us to execute and manage impactful marketing campaigns. You will collaborate with cross-functional teams to ensure campaigns are on-strategy, on-time, and on-budget. This role provides the opportunity to drive all aspects of campaign execution, from idea to deployment, in a supportive and dynamic environment.
Job Responsibilities:

• Manages omnichannel marketing execution from strategic development to deployment.
• Collaborates with marketing strategists and cross-functional partners to execute complex campaigns.
• Partners with internal and external agencies on creative development and execution.
• Ensures campaigns adhere to brand and compliance guidelines.
• Makes recommendations for campaign enhancements based on test results and data.
• Contributes innovative ideas and best practices.
• Optimizes campaigns to improve results and reduce costs.
• Drives initiatives to enhance customer experience and segmentation.
• Communicates effectively with legal, compliance, and risk teams for content approval.
• Influences others and achieve results through collaboration.
• Acts quickly on issues, removing roadblocks and learning from mistakes.

Required Qualifications, Capabilities, and Skills:

• Bachelor's degree in Marketing, Advertising, or Business Management.
• Proven consumer marketing experience.
• Experience managing large-scale traditional and digital marketing campaigns.
• Strong analytical and creative thinking skills.
• Ability to manage multiple efforts simultaneously.
• Excellent written and oral communication skills.
• Knowledge of customer experience, segmentation, testing, and results measurement.
• Initiative and ability to influence others.
• Solid collaboration skills.
• Data-driven approach to marketing.

Preferred Qualifications, Capabilities, and Skills:

• Team player with a positive attitude.
• Highly curious and innovative.
• Experience translating strategic goals into creative execution.
• Focus on the big picture while managing complex campaign details.
• Ability to act quickly and eliminate unnecessary bureaucracy.
• Experience in financial services or agency marketing.
• Mortgage experience preferred.

About Us
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.