Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 trillion in payments annually. We're looking for passionate individuals to join our team and help drive impactful results for our customers. If you're dedicated to delighting customers and promoting growth and innovation - we want you on our team!
Position Summary:
As we continue to evolve our brand presence, we are seeking a versatile Product Marketing Strategist with marketing strategy and copywriting skills to join our marketing team. Reporting to the Global Head of Product Marketing, this role will collaborate closely with cross-functional teams to develop and execute strategic marketing initiatives encompassing a wide range of traditional and digital marketing activities.
The Product Marketing Strategist plays a pivotal role in driving the revenue success of our global payment solutions. As such, we are looking for a strategic thinker with a passion for marketing in the payments, treasury, and finance industry. This role will use those skills to devise and craft product narratives and marketing collateral that will strengthen our brand and help increase awareness and generate leads. This role will be required to maintain defined product messaging and positioning across every internal and customer touch point, advancing the unified Bottomline brand at every turn. This role must enable clear understanding of market dynamics, customer voice, opportunity, and develop material to meet the needs and expectations of key stakeholders and ideal customer profiles.
Essential Job Functions:
- Messaging and Positioning: Develop and convey comprehensive, in-depth product messaging and positioning that effectively communicates the value proposition of Bottomline products to target audiences.
- Marketing Collateral: Develop and direct the creation of compelling marketing collateral, including sales materials, presentations, videos, thought leadership pieces, articles, and social media/advertising content that effectively articulate the value and benefits of Bottomline products in the market.
- Market Research: Conduct market research to identify customer needs, pain points, and buying behaviors in different regions and markets. Utilize customer insights to inform product messaging evolution, and marketing initiatives across our global footprint.
- Competitive Analysis: Assist with competitive research and analysis to identify market trends, opportunities, and threats in the global payments landscape. Stay abreast of industry trends and emerging marketing to drive product differentiation.
- Branding: Ensure adherence to consistent branding and messaging across all product marketing materials produced.
- Cross Functional Collaboration: Collaborate closely with key stakeholders including those in Product, Sales, and Marketing to ensure alignment on product marketing material that generates market awareness and drives customer/prospect action.
- Analytics & Optimization: Utilize analytics tools to track and analyze campaign performance, providing insights for optimization.
Required Skills:
- 5+ years of B2B marketing experience.
- Demonstrable history of developing marketing content.
- Strong familiarity with digital marketing, social marketing, email, paid media, etc.
- Copywriting skills with the ability to craft clear, persuasive, and engaging copy for various marketing material formats.
- Excellent written and verbal communication skills, with the ability to articulate complex concepts and ideas in a clear and concise manner.
- Working knowledge of PowerPoint and other Microsoft Office tools.
- Experience with demand generation and working across businesses, sales, product, and marketing organizations.
- Strong strategic mindset with the ability to think analytically and make data-driven decisions.
- Strong interpersonal and relationship building skills.
- Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and projects simultaneously in a global context.
- Ability to adapt to different markets, audiences, and personas to meet the needs of various projects.
Education and Experience:
- Bachelor’s degree or equivalent experience in marketing, design, or relevant field.
- Demonstrated success in developing and implementing marketing strategies, programs and/or tactics that drive measurable results.
- Experience in concepting and copywriting for marketing collateral and digital assets.
- Solid knowledge of the payments industry, including key players, market dynamics, and regulatory environments
We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. We're proud to be an equal opportunity employer, committed to creating an inclusive and open environment for everyone.
Top Skills
What We Do
Bottomline (NASDAQ: EPAY) makes complex business payments simple, smart, and secure.
Corporations and banks rely on Bottomline for domestic and international payments, efficient cash management, automated workflows for payment processing and bill review, and state of the art fraud detection, behavioral analytics and regulatory compliance solutions. Thousands of corporations around the world benefit from Bottomline solutions.
Headquartered in Portsmouth, NH, Bottomline delights customers through offices across the U.S., Europe, and Asia-Pacific.
