Product Marketing Sr. Specialist - NIBU

Posted 3 Days Ago
Be an Early Applicant
Ciudad de México, Cuauhtémoc, Ciudad de México, MEX
In-Office
Senior level
Automotive
The Role
Lead commercial strategy and product lifecycle for passenger vehicles, driving pricing, incentives, launches, profitability analysis, and industry reporting to meet NIBU revenue targets.
Summary Generated by Built In

Work Location: Mexico City, Nissan HQ

Work Schedule: Full-time

Modality: Hybrid

Level: 11

Education: Bachelor’s degree in economy, Actuary studies, Business, Industrial or Mechanical Engineering

Travel Required: Yes

Join us and lead innovation with us.

We are currently seeking for a Product Marketing Sr. Specialist to join our Mexico City team.

A day in the life of this role

Responsible for defining and driving the commercial strategy for the Passenger Vehicles portfolio, including sedans and sports cars, throughout the entire product lifecycle, from pre-launch planning to end-of-sales management. This role analyzes market trends, product performance, customer needs, and competitive dynamics to develop data-driven strategies that support business objectives and maximize revenue. The Senior Specialist provides strategic recommendations and insights for key decision-making, ensuring sustainable growth, profitability, and the achievement of Nissan Importers Business Unit (NIBU) revenue targets.

               

Who are we looking for:

Commercial Strategy

  • Develop and execute pricing and incentive strategies to ensure portfolio competitiveness, profitability, and revenue growth.
  • Monitor key performance indicators, including sales mix, grade mix, gross margin, and M&S expenses, providing actionable insights to support decision-making.
  • Collaborate with NSCs and internal stakeholders to align commercial strategies, optimize approval processes, and maximize business synergies.
  • Lead business planning and lifecycle forecasting activities, ensuring volume, pricing, and competitiveness targets are achieved.

Product Management

  • Define product positioning, lifecycle strategies, and M&S investment plans across NIBU markets.
  • Monitor profitability, competitiveness, and incentive performance by product and market.
  • Lead vehicles launch activities, including product positioning, messaging, cross-functional coordination, pricing strategy alignment, and launch execution.
  • Coordinate commercial strategy approvals, including MSRP and profitability assessments.

Incentive Payments Support

  • Manage and monitor incentive payment processes across NIBU markets.
  • Validate, reconcile, and track incentive claims, payment requests, and supporting documentation.
  • Partner with Finance, Sales, and regional teams to ensure timely resolution of payment-related issues.

Industry Analysis

  • Lead the development and automation of industry volume and market intelligence reporting.
  • Analyze market performance, segment trends, competitive activity, and market share evolution to support strategic planning.
  • Ensure data accuracy, governance, and alignment with NIBU segmentation and reporting standards.

Education:

  • Bachelor’s degree in economy, Actuary studies, Business, Industrial or Mechanical Engineering

Previous Work Experience:

• Minimum 3 years of experience in the automotive industry or in areas such as Data & Industry Analysis, Product Marketing Management, or Product Planning, strong analytical and strategic mindset, with the ability to leverage market and business insights to support commercial and product decisions.

Other requirements:

  • Language: English Fluent (written, spoken and listen)
  • Data management: Excel advance level, Power-BI.
  • Travel %: Sporadic 10%-15%
  • Cross-Functional
  • Emotional Intelligence
  • Learning Agility

What You’ll Look Forward to at Nissan:

Career Growth and Continuous Learning Opportunities: Benefit from diverse career paths, interdepartmental moves, and innovative learning platforms. Enhance your skills through seminars and leadership training, all while playing a vital role in shaping the future of mobility. From day one, you will have the support to face challenges and contribute to impactful solutions across our organization.

Rewards: Nissan offers a comprehensive benefits package to support the well-being and success of our employees, with offers that may vary depending on location and role.

Nissan (NMEX, NEdM, NRFS, NRFM, and ANZEN) hires based on compliance with the job profile requirements for the vacancy, without distinction or discrimination based on gender, gender identity and/or expression, sexual orientation, race, color, language, religion, political opinion, national or social origin, economic position, birth, or any other condition.

By applying for the announced position, candidates acknowledge that Nissan Mexicana and its subsidiaries reserve the right to conduct a public conduct search due to the sensitive nature of the assets and information involved in the role. This includes, among others, proprietary information, financial data, and other assets requiring protection. Nissan Mexicana and its subsidiaries guarantee confidentiality and compliance with all legal requirements related to the use of such information. By applying for this position, you consent to this verification.

NISSAN FOR EVERYONE

People are our most valuable resource, and diversity and inclusion are essential to maximizing the potential of every team member. Our Corporate Diversity Initiative ensures that our work environment responds to the unique needs of our employees and customers. We are committed to creating a culture in which all individuals feel included, respected, valued, and heard.

At Nissan, we value inclusion across all areas of our business and strive to reflect the diversity of our customer base and the communities we serve. Join us in our commitment to diversity and inclusion.

THIS IS NISSAN:

https://www.youtube.com/watch?v=PXuame0vwiw&list=PLki2k0CDxrPe8V6WmEeEdhj1fosRD-JQa

México City Ciudad de Mexico Mexico

Skills Required

  • Bachelor's degree in Economy, Actuary studies, Business, Industrial or Mechanical Engineering
  • Minimum 3 years experience in automotive industry or Data & Industry Analysis, Product Marketing Management, or Product Planning
  • English fluent (written, spoken and listening)
  • Advanced Excel skills
  • Power BI experience
  • Travel: Sporadic 10%-15%
  • Cross-functional collaboration skills
  • Emotional intelligence
  • Learning agility

Nissan Motor Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nissan Motor Corporation and has not been reviewed or approved by Nissan Motor Corporation.

  • Healthcare Strength Healthcare coverage is described as comprehensive, including medical, dental, vision, pharmacy benefits, and disability and life insurance options. Access to on-site medical centers and pharmacies at major locations further strengthens perceived coverage breadth.
  • Wellbeing & Lifestyle Benefits Vehicle-related perks such as employee leasing/discount programs and profit sharing are highlighted as standout rewards that add meaningful lifestyle value. On-site fitness centers or gym reimbursements and occasional on-site amenities also contribute to a stronger overall perks experience.
  • Leave & Time Off Breadth Time-off offerings are portrayed as robust, with accrued vacation and a stated set of paid holidays. This breadth can meaningfully enhance the total rewards picture, especially where workloads are demanding.

Nissan Motor Corporation Insights

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The Company
HQ: Resende
160,000 Employees
Year Founded: 1933

What We Do

At Nissan Motor Corporation, we are transforming how people live and drive — and we need passionate innovators to help us create a more sustainable future. As a global automotive leader, we take pride in enriching the lives of our employees and believe your passion, talent, and dedication are essential to our success. That’s why we provide career growth opportunities to help you move ahead, internal mobility so you can explore other career paths, and a healthy work-life balance so you always feel your best. In the spirit of “doing what others don’t dare to do,” we value your knowledge and life experience. We work to ensure all employees have a voice and always feel comfortable using it. Join us on our journey into a future of possibility, and experience a career as exhilarating as the open road.

Why Work With Us

Nissan is a global company driven by the accomplishments of our employees. We find pride in our continued commitment to diversity and an exciting lineup of vehicles. Simply put, we are at the intersection of people, transportation, and the environment which keeps us at the forefront of innovation.

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