At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This Position reports to:
EL Product Marketing ManagerWhat we believe in
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.
Your role and responsibilities
In this role, you will be working as Product Marketing Specialist and will be reporting to Product Marketing Manager. You will be a part of Electrification business area for Smart Building division based in Bangalore, India. You will be responsible for implementing product marketing strategies in assigned area to meet business objectives and in line with global/local product strategy and implement all marketing activities, and support Sales/Front-End Sales (FES) organizations in sales and services of respective products.
The work model for the role is: #Li-Onsite
The role will support for the ABB India Ltd for Electrification Smart Buildings Business to be based at Peenya, Bangalore.
You will be mainly accountable for:
- Implements local go-to-market strategies aligned with global product marketing objectives, defining product value propositions and positioning to enhance market presence.
- Meets marketing and sales targets by regularly monitoring performance, implementing improvement plans, and creating business plans for growth.
- Performs market analysis and forecasting in collaboration with Sales/FES teams, assessing customer insights, market trends, and competitor activities to inform strategic decisions.
- Enhances sales efficiency by providing product training, technical support, and marketing materials while promoting cross-functional collaboration and knowledge sharing.
Qualifications for the role:
- Holds a B.E/B.Tech in Electrical & Electronics Engineering.
- Possesses 5–9 years of experience in the electrical industry.
- Has extensive knowledge of the Low Voltage (LV) switchgear market in final distribution.
- Demonstrated experience in developing and executing business or customer acquisition strategies.
- Displays a motivated attitude with a keen interest in meeting customers and expanding business opportunities.
- Willing to travel extensively to explore and expand customer networks.
- Ability to align business objectives with strategic initiatives to reach sales and market targets.
More about us
ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.
Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.
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Skills Required
- B.E/B.Tech in Electrical & Electronics Engineering
- 5-9 years of experience in the electrical industry
- Extensive knowledge of the Low Voltage (LV) switchgear market in final distribution
- Experience developing and executing business or customer acquisition strategies
- Motivated attitude with interest in meeting customers and expanding business opportunities
- Willingness to travel extensively
- Ability to align business objectives with strategic initiatives to reach sales and market targets
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
