Product Marketing Specialist

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, Analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Product Marketing Engineer:

We are looking for an experienced product marketing engineer to join the GaN Business Division in Power Product Group. The successful candidate will work on a range of exciting new products such as gate driver, motor drivers and GaN power stages for next generation of infrastructure, industrial, consumer, and automotive applications. This is an early-stage growth opportunity where in the candidate will get to learn, build contribute and influence the charter for Renesas’s massive power product portfolio.

Essential Functions

• Drive the product marketing strategy for gate drivers and power stages portfolio for infrastructure, industrial, consumer, and automotive applications, ensuring alignment with business objectives and customer needs.
• Collaborate with cross-functional teams (product definition, applications and design) to integrate market feedback, competitor insights, and growth opportunities into roadmap planning and product definition
• Drill down market TAM reports to determine market trends.
• Execute go-to-market strategies, including identifying lead customers and target applications.
• Track and prioritize market and customer requirements to create market requirements documents and to ensure alignment with product roadmap.
• Create compelling marketing content such as whitepapers, webinars, blogs, and sales collateral to support product positioning.
• Drive readiness of the complete product package (documentation, starter kits, collateral) and enable sales teams through training.
• Conduct competitive analysis and develop application-focused pitch decks showcasing differentiated solutions.
• Engage with global customers for technical discussions and solution alignment.
• Represent the product line at key customer meetings, industry events, and internal strategy reviews.

Minimum:

• Bachelor’s or master’s degree in electrical/Electronic Engineering or a related technical field.
• 2–5 years of experience in product marketing, sales, or field applications within the semiconductor industry.

Preferred:

• Strong understanding of power electronics (gate drivers, motor control, GaN power stages).
• Proven experience in product launches, roadmap planning, and customer engagement.
• Excellent verbal and written communication skills, including executive-level messaging and presentations.
• Ability to work effectively in a multicultural, cross-functional environment.
• Business acumen with the ability to balance technical depth and market insight.
• Familiarity with automotive, industrial, or consumer market trends.
• Self-starter with a proactive mindset and strong analytical and strategic thinking capabilities.

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
 
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’     
 
At Renesas, you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.    

Are you ready to own your success and make your mark?  

Join Renesas. Let’s Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

We have adopted a hybrid model that gives employees the ability to work remotely two days a week while ensuring that we come together as a team in the office the rest of the time. The designated in-office days are Tuesday through Thursday for innovation, collaboration and continuous learning.