Product Marketing Specialist

Posted 19 Days Ago
Be an Early Applicant
5 Locations
In-Office
Senior level
HR Tech • Software
The Role
The Product Marketing Specialist will develop product positioning, drive messaging, prepare sales materials, conduct market research, and support product launches.
Summary Generated by Built In
Description

We are seeking an experienced Product Marketing Specialist with a proven background in RegTech (Regulatory Technology) and Identity Verification (IDV) to join our growing team at Programmers Force. In this role, you will position our solutions effectively in the market, drive product messaging, and enable sales teams to communicate value to clients.

Key Responsibilities:

  • Develop product positioning, messaging, and value propositions.
  • Partner with Product and Sales to align on GTM strategy.
  • Create sales enablement materials and collateral.
  • Conduct competitive analysis and market research.
  • Support product launches with campaigns and communications.
Requirements
  • 5+ years of product marketing experience in SaaS/FinTech/RegTech.
  • Strong knowledge of compliance-driven industries.
  • Excellent storytelling, writing, and presentation skills.
  • Experience working with enterprise GTM teams.

Top Skills

Fintech
Identity Verification
Regtech
SaaS
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The Company
26 Employees
Year Founded: 2022

What We Do

HR Force was built with the vision of connecting the right people with the right business entity. We are firm believers in utilization of talent for the advancement & betterment of humankind, and live by a policy of "no talent goes unnoticed”.

Our Services include
Talent Acquisition Management
Culture & Employee Branding
Compensation & Benefits Management
Performance Management & Training Development
Internal Policy Creation and Implementation

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