At Poka, we’re transforming how frontline teams operate, learn, and solve problems.
Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement. Think of it like YouTube and Facebook but built for the factory floor!
We’re proud to support global leaders like Nestlé, Bosch, Kraft, and Danone in their digital transformation journeys and as part of the IFS family, our reach and impact continue to grow globally.
We’re looking for a Product Marketing Specialist to help bring new products and features to market and drive adoption. You’ll be a storyteller, product evangelist, and customer advocate - working closely with Product, Marketing, and customer-facing teams to craft messaging, launch products, and support sales efforts.
What you’ll do:
- Lead product and feature launches, from planning to execution
- Develop messaging, content, and enablement tools for internal and external teams
- Conduct market research and competitive analysis
- Create content (presentations, videos, blog posts, web copy) to support go-to-market efforts
- Champion customer insights through interviews and win/loss analysis
- Maintain buyer and user personas
- Collaborate with Sales and Product on feature education and positioning
- Support pricing, packaging, and promotional strategies
- Act as a category thought leader through content and speaking opportunities
- Support Customer Success with adoption and retention strategies
What you bring:
- 1 or more years in product marketing or product management (Software/SaaS B2B experience ideal)
- Confident in presenting ideas and crafting engaging content
- Product launch experience
- Great cross-functional collaboration skills
- Manufacturing or industrial software experience is a plus
- Excellent written and spoken English (French is a plus)
- Knowledge of frameworks like Pragmatic Marketing, SiriusDecisions, or Strategyzer is an asset
What we offer:
- Dynamic and collaborative work environment.
- Generous vacation policy upon arrival.
- Hybrid work policy - Work from the office one day a week if you live within a 40km radius to our Quebec City office or a 15 km radius to our Montreal office.
- 100% remote work if you do not live within the radiuses mentioned above.
- Truly flexible schedule and the possibility of taking every Friday afternoon off.
- Group insurance from day one (dental, medication, invalidity, travel, etc.).
- Telemedicine service.
- Matching GRSP with Wealthsimple after your first year.
- MacBook Pro and $500 allowance for your home office.
- Tasty snacks (Fresh fruits, snacks, coffee, tea, etc.)
- Generous referral bonus.
- Whatever you need to keep learning and evolve professionally.
*Certain benefits are exclusively accessible to employees in Canada.
Want to learn more about our culture? Click HERE.
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What We Do
Poka transforms manufacturing operations by empowering workers with real-time access to knowledge, digital tools and expert support. Our AI-driven platform integrates training, communication and troubleshooting to foster continuous improvement and operational excellence. Our mission is to bridge the skills gap, reduce downtime, and drive safety, performance and quality to new heights. Poka’s powerful analytics engine makes it easy to identify issues in production, leading to quick and focussed resolutions. In 2023, Poka was acquired by IFS, an enterprise software leader in Enterprise Asset Management, Field Service Management and ERP. Together, we help manufacturing companies optimize their people, assets and processes. Join us in shaping the future of work in manufacturing.
