Product Marketing Specialist

Who are Heidi

Heidi is on a mission to halve the time it takes to deliver world-class care. 

We believe that by 2050, every clinician will practice with AI systems that free them from administrative burdens and increase the quality and accessibility of care to patients across the world. 

Built for clinicians, by clinicians, at the core of Heidi is its people. We are an eclectic bunch of inventors, builders, scientists, nurses, doctors, mathematicians, designers, creatives, and high-agency executors.

 We achieve in 6 months what it takes our competitors 4 years to do. In just 12 months, 20 million patient consults were supported by Heidi, and we’re now powering more than 1 million consults every week.

With our most recent $16.6MM round of funding from leading VC firms, we’re geared up to supercharge our ambitious global growth, starting with the US, Canada, UK and Europe - and we need great people like you to get there. Ready for the challenge?

Working closely with our VP GTM, you’ll be  a storyteller who creates a compelling narrative and works as a bridge between product, marketing, GTM and sales - crafting messages that drive our GTM strategies and get results.

What you’ll do:

• Create content that showcases what Heidi has to offer: Document features, benefits, use cases and value for clinicians which can be deployed across all GTM tactics including website, content, conferences, sales collateral and more.

• Differentiate Heidi in market: Help clinicians understand why Heidi is the best choice for them through specific content tactics including feature comparison tables, before and after infographic and customer stories.

• Drive product adoption through high-velocity release support: Set Heidi’s customer-facing functions up for success with timely, accurate information and documentation for each product release and update which impacts customers or internal processes.

• Orchestrate impactful product launches: Bring the Heidi team together to deliver launches which make a mark, including market impact, adoption, resurrection of users and more.

• Enable PLG, hybrid and SLG motions: Create a bank of enablement from product screenshots to demo videos to one pagers and decks which powers sales teams efficacy and direct-to-clinician campaigns increase conversion.

What we will look for:

• Proven track record of 2-5 years in product marketing, preferably in a high-growth tech start-up environment.

• Excellent writing skills and well versed  at translating  technical product features into customer benefits and clear messaging.

• Excellent execution and stakeholder management skills, with the ability to prioritize tasks, manage deadlines and deliver high-quality results in a fast-paced environment.

• Strong creative and problem-solving abilities, with a data-driven approach to decision-making.

• Exceptional communication and collaboration skills, with the ability to effectively interact with cross-functional teams and external partners.

• Unafraid to get your hands dirty to solve a wide range of shifting challenges and priorities - you need to be comfortable wearing a few different hats.

What do we believe in?

• We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.

• You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:

  • We are relentless owners, we take full accountability for our work, embracing victories and setbacks.

  • We are clinical inventors, guided by an unwavering moral compass and grounded in data-driven truths.

  • We are humble winners, pursuing  success with a stoic determination while remaining warm and humble with each other in victory.

  • We are confident explorers, welcoming uncertainty with open arms; thriving in uncharted territories and excelling in low-context environments.

Why you will flourish with us 🚀?

• Flexible work with a 50% hybrid environment

• Additional paid day off for your birthday and wellness days

• Full gym access in our Melbourne location and Sydney TBC..

• A generous personal development budget of $500 per annum

• Learn from some of the best engineers and creatives, joining a diverse team

• Become an owner, with shares (equity) in the company, if Heidi  wins, we all win

• The rare chance to create a global impact  as you immerse yourself in one of Australia’s leading healthtech startups 

• If you have an impact quickly, the opportunity to fast track your startup career!