Marketing Specialist

Buson is one of the largest online platforms for purchasing road tickets in Brazil. There are more than 300 partner companies trusting our services and more than 70 thousand routes available, with exclusive discounts and easy payment. Whether through our App or website, buying with us means searching, paying and traveling. So easy!
 

Join us and be part of the digitalization of the global road market!

• Professional with experience in developing and executing strategies aimed at boosting brand recognition and promoting institutional campaigns focused on product growth.
• Identify optimization opportunities through data analysis and studies, ensuring that our strategies are highly effective and scalable.
• Closely monitor competitor tactics, using benchmarking and market analysis to inform our own strategies. Define highly targeted target segments, using advanced customer data analytics and performance metrics to optimize each campaign.
• Prepare executive reports and presentations that not only inform but also inspire data-driven strategic action. Ensure consistent and effective brand management by incorporating customer feedback and performance analytics to continually adjust our approach.
• Oversee partnerships with agencies and media, ensuring that all initiatives are aligned with our growth objectives.
• Closely monitor product key performance indicators, identifying opportunities for optimization and growth.
• Develop growth hacking strategies to increase organic and direct traffic, using creative tactics and detailed analysis to drive results.
• Manage lead generation campaigns through paid traffic (Google Ads, Facebook Ads, Linkedin Ads) and implement SEO strategies to improve organic positioning.
• Demonstrate proficiency in a variety of organic traffic and social media analysis and control tools, including Google Analytics, Facebook Page and Audience Insights, Facebook Business Manager, Instagram Insights, Mlabs, Socialbakers, Hootsuite, among others.

• Direct management of designers, internal or external, to guarantee the quality and consistency of creations.
• Active management of the fan community, proactively responding and interacting on social media to strengthen engagement with the brand.
• Practical experience in brand activation and exchange, with direct involvement in the implementation of strategies.
• Operational experience in Public Relations, including development of communications, events and influencer management.
• Hands-on experience in specific sectors, such as technology, mobility, hospitality/travel or marketplaces, bringing valuable insights to marketing strategies.

• Facebook, Instagram, Twitter, Linkedin, Google Analytics, Facebook Page and Audience Insights, Facebook Business Manager, Instagram Insights, Mlabs, Socialbakers, Hootsuite.

• Fluency in English
• Degree in Advertising or Media; Journalism; Social Communication, or Degree in Marketing

• Remuneration compatible with the market;
• Flexible benefit through the Swile card;
• Medical and dental assistance with national coverage;
• Relaxed and dynamic environment;
• For residents in São José dos Campos, the work format is hybrid. Other locations are fully remote.

Come be part of our team #Vaidebuson