Product Marketing Specialist Product Line Secondary for BL Switchgear

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4 Locations
In-Office
Entry level
Robotics • Analytics • Energy
The Role
Drive market, business, profitability, and demand analyses for ABB’s secondary switchgear product line. Maintain Power BI dashboards, master data, global pipelines, and allocation processes while coordinating factories, sales teams, and regional stakeholders. Support business plans, product portfolio strategies, channel-partner initiatives, and global marketing content. Promote product value propositions and customer-centric initiatives across countries and business units.
Summary Generated by Built In

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Product Marketing Lead Secondary Switchgear

__

What we believe in
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

Your role and responsibilities

In this role, you will drive market, business and profitability analyses to support the Global Secondary Switchgear Product Marketing team in identifying opportunities and making informed strategic decisions – both for Gas- and Air-Insulated products in the Secondary product line of business line Switchgear, in the Electrification Distribution Solutions Division. In this role you will report to Product Marketing Lead Secondary Switchgear.

Each day, you will follow up with Factories and Sales and Solutions units the strategic marketing initiatives rolled out for Secondary Switchgear Business and contribute to creation of marketing plans to grow the business in specific Regions/Countries. You will support the Global Product Marketing Team by spreading and fostering Secondary Switchgear products’ value propositions and unique selling points – with a focus of driving customer centricity initiatives within the factories.

This is a global role operating in a hybrid work model. While we welcome applications from different locations, Europe is the preferred work location due to business needs and close collaboration with key stakeholders.
You will be mainly accountable for:

  • Evaluating potential growth opportunities via assessing and preparing market analysis. Contribute to creation of business plans for new products developments or new homologations to pursue.
  • Execute the global demand monitoring and allocation process by maintaining Power BI dashboards and master data, and coordinating data collection across factories to ensure timely, complete, and consistent information across business units; introducing innovative solutions to streamline processes.
  • Maintain and consolidate the global pipeline, coordinating periodic updates and ensuring alignment among stakeholders in key countries. Contribute to creation of business and product portfolio strategies for selected channel partners (OEMs, Panel Builders and Distributors)
  • Contribute to the development of Global Product Marketing contents for internal and external presentations, ensuring clear and consistent, and impactful communication of strategic messages and value propositions.

This position reports to
Product Marketing Lead Secondary Switchgear.

Qualifications for the role

Strong track record in fostering a culture of innovation and marketing, encouraging experimentation, learning from failures, and staying ahead of industry trends

  • Degree in mechanical, electrical or management engineering combined with business experience in switchgear or electrical components’ areas
  • Customer focus – across several countries, markets or products
  • Collaborative with „one level up“ thinking – teams-up across the entire organization where needed, with peers, partners, customers, suppliers, or other divisions
  • Independent, mature, self-motivated, fast learnable and adaptable approach, team-mindset & good listening skills
  • Empathic and good communication skills to cooperate and make people drive the topics together
  • Perfect English communication skills
  • Positive attitude – “we can do it”

More about us
The business line Medium Voltage Switchgear is in the Electrification Distribution Solutions Division and offers a wide range of air-insulated and gas-insulated medium voltage switchgear solutions (1 to 66kV), for primary and secondary distribution to suit every application - for all customers, from system integrators to end users. Our go-to-market offers segment-specific products and solutions that largely serve utilities, industry and infrastructure, among others, often providing the required medium-voltage link between high-voltage transmission systems and low-voltage users.
 

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Skills Required

  • Degree in mechanical, electrical, or management engineering
  • Business experience in switchgear or electrical components
  • Customer-focused experience across multiple countries, markets, or products
  • Strong marketing and innovation track record
  • Perfect English communication skills
  • Collaborative, self-motivated, adaptable, and independent working style
  • Strong communication, empathy, listening, and teamwork skills

ABB Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.

  • Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
  • Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
  • Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.

ABB Insights

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The Company
HQ: Zürich
104,000 Employees
Year Founded: 1988

What We Do

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com

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