Product Marketing Specialist-Electrification

Posted 2 Days Ago
Be an Early Applicant
Sesto San Giovanni, Milano, ITA
Hybrid
36K-36K Annually
Junior
Robotics • Analytics • Energy
The Role
Drive product marketing strategy and market positioning for ABB’s electrical enclosure portfolio in Italy. Develop value propositions, go-to-market initiatives, business plans, and commercial programs while monitoring market trends and customer needs. Collaborate with product management, sales, distributors, panel builders, and manufacturing sites to support launches, customer satisfaction, and business growth. Participate in customer visits, industry events, and channel activities.
Summary Generated by Built In

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Product Marketing Director Smart Building IT

__

Your role and responsibilities
In this role, you will have the opportunity to drive the growth and market positioning of ABB's Enclosure portfolio within the Italian market. You will work closely with customers, sales teams, channel partners, and factories to ensure the successful promotion and development of the product offering.
The work model for the role is: #LI-Hybrid
Your main stakeholders will include customers, sales teams, distributors, wholesalers, panel builders, and manufacturing sites.
You will be mainly accountable for:

  • Developing and implementing product marketing strategies for the assigned product portfolio, ensuring alignment with global business objectives and market requirements.
  • Defining and communicating compelling value propositions, product positioning, and go-to-market initiatives to support business growth.
  • Monitoring market trends, competitive landscape, customer needs, and regulatory developments to identify new business opportunities.
  • Collaborating with local and global product management teams to provide market insights and support new product launches.
  • Driving customer satisfaction and contributing to continuous improvement of the Net Promoter Score (NPS).
  • Developing business plans and commercial initiatives aimed at expanding ABB's presence in the industrial, commercial, building, and residential markets.
  • Participating in customer visits, industry events, and channel partner activities to strengthen ABB's market positioning and relationships.

Qualifications for the role

  • Bachelor's or Master's degree in Electrical Engineering or a related technical field.
  • 2+ years of experience in Product Marketing, Product Management, Technical Sales, Marketing, or Business Development, preferably within the electrical industry.
  • Ability to translate technical product features into customer-oriented value propositions.
  • Excellent communication and presentation skills, with the ability to engage effectively with customers, sales teams, and channel partners.
  • Proactive, results-oriented, and comfortable working in cross-functional and international environments.
  • Fluency in Italian and English, both spoken and written.

Compensation Package 

As part of our commitment to transparency, we want to share the compensation details for this position:

Applicable CBA: Metalmeccanico  

Minimum annual salary: €36.000

Variable Pay: Eligible for Company Productivity Bonus

 

The offer will be tailored based on your role location, experience, skills and qualifications, internal market positioning and alignment with ABB internal standards. 


Benefits as per policy

Flexible working hours, hybrid work options, and a strong focus on work-life integration and Wellbeing support for employees and their families

Welfare plan with a wide range of personalized services

Canteen or meal vouchers provided

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Skills Required

  • Bachelor’s or Master’s degree in Electrical Engineering or a related technical field
  • 2+ years of experience in Product Marketing, Product Management, Technical Sales, Marketing, or Business Development
  • Experience within the electrical industry
  • Ability to translate technical product features into customer-oriented value propositions
  • Excellent communication and presentation skills
  • Ability to engage effectively with customers, sales teams, and channel partners
  • Proactive and results-oriented approach
  • Ability to work in cross-functional and international environments
  • Fluency in Italian and English, spoken and written

ABB Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.

  • Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
  • Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
  • Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.

ABB Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Zürich
104,000 Employees
Year Founded: 1988

What We Do

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com

Similar Jobs

Pfizer Logo Pfizer

Digital Operations Agentic Lead - Senior Manager

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Remote or Hybrid
29 Locations
121990 Employees
In-Office
Milano, ITA
121228 Employees

UL Solutions Logo UL Solutions

Project Engineer

Automotive • Professional Services • Software • Consulting • Energy • Chemical • Renewable Energy
Hybrid
Carugate, Milano, ITA
15000 Employees

Tufin Logo Tufin

Sales Engineer

Security • Cybersecurity
Remote or Hybrid
Italy
500 Employees

Similar Companies Hiring

LTX Thumbnail
Robotics • Conversational AI • Generative AI
Jerusalem, Israel
200 Employees
Revel Thumbnail
Aerospace • Hardware • Robotics • Software
Marina Del Rey, California
60 Employees
Unusual Machines, Inc. Thumbnail
Hardware • Robotics
Orlando, FL
190 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account