Purpose of the role
We're looking for a Product Marketing Specialist to help us better understand our customers, support product launches, and create compelling content that helps bring our solutions to market.
This is an excellent opportunity for someone at the start of their career who is interested in product marketing, market research, customer insights, and working closely with Product, Sales, Marketing, and Customer Success teams.
What You'll Be Doing
- Research market trends, competitors, and customer needs.
- Help build customer profiles and buyer personas.
- Gather and analyse customer feedback to identify opportunities and challenges.
- Support win/loss analysis and customer insight projects.
- Assist in developing product messaging and value propositions.
- Help communicate product benefits in a clear and engaging way.
- Support product launches and go-to-market activities.
- Create and maintain product presentations, sales materials, and customer-facing content.
- Support the production of case studies, blogs, webinars, and marketing collateral.
- Help ensure consistent product messaging across different channels.
- Work closely with Product, Sales, Marketing, and Customer Success teams.
- Support projects that improve customer experience and product adoption.
- Contribute ideas and insights that help drive product and business growth.
Market & Customer Research
Product Marketing Support
Content & Sales Enablement
Cross-Functional Collaboration
What We're Looking For
- Strong written and verbal communication skills.
- Curious and analytical mindset with an interest in understanding customers and markets.
- Ability to organise work, manage multiple tasks, and meet deadlines.
- Comfortable working with data and drawing simple insights from information.
- Strong attention to detail and willingness to learn.
What Success Looks Like
- Delivering clear and useful customer, market, and competitor insights.
- Supporting product launches and go-to-market activities with well-organised materials.
- Creating simple, effective sales and marketing content that explains product value.
- Building strong working relationships across Product, Sales, Marketing, and Customer Success.
- Continuously developing product marketing knowledge, confidence, and commercial understanding.
Skills Required
- Strong written and verbal communication skills.
- Curious and analytical mindset with interest in understanding customers and markets.
- Ability to organize work, manage multiple tasks, and meet deadlines.
- Comfortable working with data and drawing simple insights.
- Strong attention to detail and willingness to learn.
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What We Do
As the largest global automotive technology company, Keyloop delivers cutting-edge solutions, tailored to the modern needs of auto retailers and OEMs alike. With 40 years of automotive DNA, and a deep understanding of what it takes to drive success, Keyloop solutions are delivered in over 90 countries, and trusted by more 20,000 retailers and 80 OEMs worldwide. From the showroom to the workshop, and everything in between, its technology facilitates distinctive customer experiences between key systems, tools and departments. With modern consumers demanding increasingly high levels of service and responsiveness, Keyloop and their partners connect retailers and OEMs to consumers through every step of their journey. Keyloop delivers a proven technology ecosystem that redesigns the automotive retail experience to cultivate lasting loyalty and optimise margins through increased efficiency, elevated experiences, and unrivalled connected data. For more information, please visit www.keyloop.com
