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The Role
At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is seeking a Product Marketing Specialist – Apparel & Accessories to support the development, launch, and growth of our apparel and accessories range. This role will work cross-functionally with our marketing, design, and e-commerce teams to execute go-to-market plans, coordinate product storytelling, and ensure a seamless experience for WHOOP members.
This position will be in-person at the WHOOP office in Boston. Applicants must currently reside in the Greater Boston Area or be open to relocation in order to be considered.
RESPONSIBILITIES:
- Create product briefs, ensuring they align with consumer insights, market trends, and brand positioning.
- Assist in coordinating product launches, tracking timelines, deliverables, and cross-functional alignment.
- Work closely with channel managers and creative teams to develop compelling product storytelling across digital platforms, including website, email, and social media.
- Support the planning and execution of go-to-market strategies for Apparel & Accessories.
- Create and maintain all product-related decks, copy, and marketing materials to ensure accuracy and consistent representation of Apparel & Accessories.
- Conduct market and consumer research, analyzing industry trends and competitor offerings to help inform product and marketing decisions.
- Prepare product presentations for internal stakeholders, leadership, and external partners.
QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business, Merchandising, or a related field.
- 4+ years of experience in product marketing, merchandising, or a related field.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Detail-oriented with excellent written and verbal communication skills.
- Passion for fitness, wellness, and performance-driven brands is a plus.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
What the Team is Saying
Josh
Lead Designer
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Manan Dedhia
Field Quality Manager
Anahis
Staff Tech Lead - Mechanical Engineering
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WHOOP Compensation & Benefits Highlights
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Parental & Family Support — Paid parental leave is described as substantial (18 weeks plus transition time), supporting new parents during leave and re-entry. This signals a family-friendly approach embedded in the benefits package.
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Wellbeing & Lifestyle Benefits — Wellness-oriented perks are emphasized, including a wellness stipend, free WHOOP memberships (with an extra to gift), onsite meals/gym/recovery tools, and a monthly sleep-performance bonus. These benefits align the rewards program with the company’s health-focused mission.
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Equity Value & Accessibility — Stock options are highlighted as a core part of offers, and broad ownership is portrayed as rewarding during growth. Equity is positioned as a meaningful component of total compensation alongside salary and 401(k).
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The Company
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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WHOOP Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
4 days a week
