RESPONSIBILITIES:
- Create product briefs, ensuring they align with consumer insights, market trends, and brand positioning.
- Assist in coordinating product launches, tracking timelines, deliverables, and cross-functional alignment.
- Work closely with channel managers and creative teams to develop compelling product storytelling across digital platforms, including website, email, and social media.
- Support the planning and execution of go-to-market strategies for Apparel & Accessories.
- Create and maintain all product-related decks, copy, and marketing materials to ensure accuracy and consistent representation of Apparel & Accessories.
- Conduct market and consumer research, analyzing industry trends and competitor offerings to help inform product and marketing decisions.
- Prepare product presentations for internal stakeholders, leadership, and external partners.
QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business, Merchandising, or a related field.
- 4+ years of experience in product marketing, merchandising, or a related field.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Detail-oriented with excellent written and verbal communication skills.
- Passion for fitness, wellness, and performance-driven brands is a plus.
What the Team is Saying
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What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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Employees engage in a combination of remote and on-site work.
