Responsibilities
Drive the go-to-market strategy across multiple Binance products
Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes
Collaborate across business, marketing and regional teams to deliver on business goals and priorities
Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies
Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer
Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels
Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings
Attract, coach and develop a talented team of world-class product marketers.
Qualifications
Strong interest and experience in cryptocurrency space and community
A strong track record of spearheading launches and marketing campaigns that drove significant business results
Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives
Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality
Strong ability to synthesize insights and leverage to influence key decisionsA scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems
An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives
Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders
A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit
Skills Required
- Strong interest and experience in the cryptocurrency space and community
- Proven track record of leading product launches and marketing campaigns that drove significant business results
- Highly collaborative leadership and ability to influence cross-functional teams
- Experience managing, attracting, coaching and developing product marketing talent
- Strong business acumen and experience with analytical concepts like LTV and incrementality
- Ability to synthesize market, competitive, and customer insights to influence product and marketing decisions
- Experience running experimentation-driven marketing programs and optimizing based on learnings
- Exceptional written and verbal communication skills
- Self-starter with high urgency, entrepreneurial spirit, and resourcefulness
- Ability to operate at both strategic and operational levels to meet objectives
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
-
Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
-
Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
-
Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
Binance Insights
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
