Product Marketing Manager

About the role
We’re looking for a sharp, high-ownership Product Marketing Manager to join our team in Bengaluru. This is a business-critical role where you will partner closely with Sales, CS, Product, and Marketing leadership to drive lifecycle marketing, sales enablement, and our AI positioning story.

If you want a role where you can build, ship, and see the impact in pipeline and retention numbers within a quarter, this is it.

What You’ll Own:

• GTM Strategy: Identify market whitespaces and design repeatable, scalable GTM plays including cross-sells, renewals, and competitive campaigns.

• Program Management: Lead cross-functional initiatives from ideation to launch, ensuring Sales, Success, and Product are perfectly synced.

• Sales Enablement: Empower our global sales teams by equipping them with high-quality narratives, battlecards, and GTM toolkits.

• Marketing Fundamentals: Own the core positioning and messaging for your product portfolio, ensuring our value prop is clear and differentiated.

• AI Workflow Engineering: Use Agentic AI to automate internal processes and build 10x more efficient marketing workflows.

What You’ll Bring:

• 2–4 years of work experience with a background in marketing, strategy, or high-growth SaaS environments.

• A Tier 1 Bachelor’s degree OR a strong background in Literature, Journalism, or similar fields where critical thinking is paramount.

• Exceptional writing and communication skills. You can transform complex technical or legal concepts into simple, persuasive narratives.

• Strong marketing fundamentals. You understand buyer personas, the customer journey, and how to position a product effectively.

• Rigorous program management. You have a proven ability to take a "fuzzy" problem, scope it, and drive it to completion.

• AI literacy. You are comfortable using tools like Claude or ChatGPT to move faster and automate your own work.

• High ownership and craftsmanship. You have a "get things done" attitude and care deeply about the quality of your output.

• Based in/willing to relocate to Bengaluru
  

Why SpotDraft?

• Brilliant teammates—Work with some of the sharpest minds in legal tech.

• Expand your network—Interact with top founders, investors, and industry leaders.

• Real impact—Take ownership of projects and see your work in action.

• Big goals, bold moves—We trust you to deliver, innovate, and push boundaries.

Our Core Values

• Our business is to delight Customers

• Be Transparent. Be Direct

• Be Audacious

• Outcomes over everything else

• Elevate each other

• Be Passionate. Take Ownership.

• Be 1% better every day

All candidates’ personal data shared during the recruitment process will be handled with utmost confidentiality and used solely for hiring purposes, in line with applicable data protection regulations.

*SpotDraft is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status