Reports to: Chief Executive Officer
Works closely with: VP Sales, Customer Experience Lead, Head of Product & Engineering, COO
About Pulsate
Pulsate is a mobile engagement platform built for financial institutions. We help credit unions and community banks across the United States send personalized, real-time messages to their members and customers, so the institution stays top of mind when financial decisions get made.
We are growing fast, building new product, and expanding our partnerships in the US market.
About the Role
We are hiring our first Product Marketing Manager. You will own how the market understands the Pulsate platform and all new features. You will work between Product and the commercial teams, make sure Sales, CS, and Marketing have what they need to sell and support, represent Pulsate at industry events, and feed what you learn back into Product.
This role reports to the CEO and sits on the leadership team.
The US credit union and community banking world runs on trust and relationships. We need someone who can show up, build those relationships, and turn them into commercial value over time.
What You’ll Do
Own positioning and messaging for the Pulsate platform and all new features
Represent Pulsate at the key US industry events (CCUA Fintech Connect, ABA Conference for Community Bankers, Finovate, NACUSO, and others) and build relationships with peer FIs, partners, analysts, and trade press
Equip Sales, CS, and Marketing with the playbooks, demos, and case studies they need
Run our customer reference and case study programme
Feed customer and market insight back to Product and Engineering
Use AI tools in your daily work to move faster on content, research, and analysis
Who We’re Looking For
5 to 8 years in product marketing or B2B SaaS marketing, ideally with fintech or financial services experience
A strong storyteller, comfortable on stage, in customer meetings, and in working sessions with engineers
Deep curiosity about product and how it gets used
Commercial instinct: you think about pipeline, deals, and customer retention
Confident using LLMs and AI agents to do better work
Familiar with the tools we use day-to-day (HubSpot, Salesforce or similar, Notion)
Ireland only: 30%-40% US travel availability.
Nice to Have
Experience selling or marketing into US credit unions or community banks
Existing relationships in the US fintech ecosystem
Experience marketing AI or automation products
Speaking experience at fintech or banking events
What We Offer
Remote-first working arrangement based in Ireland
A leadership team seat, reporting directly to the CEO
Direct partnership with the COO, CEO, and the commercial leadership team
An AI-first working environment
Competitive compensation and continuous learning benefits
Skills Required
- 5 to 8 years in product marketing or B2B SaaS marketing
- Comfortable presenting on stage and leading customer meetings
- Ability to work directly with engineers and translate product insight
- Commercial instinct focused on pipeline, deals, and customer retention
- Confident using LLMs and AI agents in daily work
- Familiarity with HubSpot, Salesforce or similar CRM, and Notion
- Based in Ireland with 30%–40% US travel availability
- Fintech or financial services experience
- Experience selling or marketing into US credit unions or community banks
- Existing relationships in the US fintech ecosystem
- Experience marketing AI or automation products
- Speaking experience at fintech or banking events
What We Do
Most of your consumers have adopted your mobile app and stopped coming into branches. Congratulations! But if they aren't coming in, how do you get to know their needs and offer solutions? Pulsate turns your mobile app into a full-service "pocket branch" by incorporating mobile-native tools that deliver personalized messages directly to user's mobile devices, even when they're not logged in! With Pulsate, banking is personal.
