Reporting to the VP of Marketing, the Product Marketing Manager owns go-to-market strategy and execution—sharpening how we message, package, and deliver Leadership Connect's solutions to market. You'll lead cross-functional efforts across Product, Engineering, Marketing, Sales, and Customer Success, working directly with product managers and team leads to improve our offering through data-driven processes grounded in market feedback. As the connective tissue across the company, you'll rely on collaboration and ownership to succeed.
Core Functions of the Role:
- Own the go-to-market roadmap, strategy, and execution for product launches
- Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
- Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
- Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback
- Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
- Build training materials and lead sales enablement for key launches
- Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives
About You:
- 5+ years of product marketing experience at a B2B SaaS company
- Experience building and executing go-to-market plans specific to software products
- Superb written, verbal, and presentation skills
- Strong analytical skills and a data-driven mindset
- The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment
- A collaborative, ownership-driven approach
- Nice to have: experience marketing to government workers
Skills Required
- 5+ years of product marketing experience at a B2B SaaS company
- Experience building and executing go-to-market plans for software products
- Superb written, verbal, and presentation skills
- Strong analytical skills and a data-driven mindset
- Ability to influence and align colleagues across cross-functional, matrixed teams
- Collaborative, ownership-driven approach
- Experience marketing to government workers
What We Do
Leadership Connect is a data-driven decision intelligence company focused on policy & procurement in the public sector. We combine deep research expertise and cutting-edge technology to help clients win business and influence policy across a wide range of specialties and verticals. We work with nearly every U.S. government agency, many S&P 500 companies, and leading organizations in media, consulting, law, banking, and the not-for-profit world. We help everyone from marketing and business development teams to senior leaders prep for important meetings, uncover existing relationships, and build new ones. Our clients trust their reputations to the quality of our data. With our proprietary 24-step information collection process that employs technology and human validation, we continuously identify the key decision makers and influencers you care about most and put them at your fingertips. Clients access Leadership Connect through the web, apps, and data integrations. Only in Leadership Connect: - Leadership Connect is the world's only service that connects bills to legislative staff. - Navigate complex government organizations: Federal, State & Local. - Stakeholder Mapping. See how your organization is connected to another. View a person’s strongest relationships, including family, former coworkers, and members of the same association, to get warm introductions
