The Role
Lead product positioning, messaging, and go-to-market strategy for Aventon ebikes. Drive launches, create sales and dealer enablement materials, support content and creative, track product performance, and collaborate cross-functionally to inform product improvements and execute events and demos.
Summary Generated by Built In
About Aventon
Aventon is an electric bicycle company that is passionate about creating high-quality, stylish, and affordable ebikes. We believe that e-bikes have the potential to revolutionize transportation and make it more accessible for everyone. Aventon is committed to providing our customers with the best possible riding experience, and we are always looking for ways to improve our products and services.
We don’t just sell ebikes; we enable everyday adventures and innovation. We need a visionary who is as comfortable in a technical product teardown as they are in a high-level creative brainstorm. This is one of the most exciting roles at Aventon
Position Summary
As a Product Marketing Manager at Aventon, you’re the product marketing expert at the core of the Aventon narrative. Positioned at the intersection of Product, Creative, and Brand Strategy, you will collaborate directly with the Brand Director to steer the future of our award-winning lineup. This is arguably the most influential seat in the house, where raw engineering transforms into a compelling lifestyle brand.
What You’ll Do:
- Translate complex product specifications into clear, compelling, customer-focused messaging.
- Develop and execute product marketing strategies that align with brand, product, and sales objectives.
- Partner cross-functionally to ensure cohesive product positioning, storytelling, and successful launches.
Who You Are:
- Passionate about cycling and knowledgeable about bike components, design, and performance.
- Detail-oriented with the ability to identify and communicate product differentiators.
- Strong storyteller who can translate technical features into customer benefits.
Key Responsibilities:
- Develop and maintain product positioning, messaging, and copy for each model.
- Collaborate with U.S. and international teams to ensure alignment and localization across markets.
- Define launch strategies, including target audience, messaging, objectives, and KPIs.
- Align product marketing plans with brand, product, and sales calendars.
- Lead GTM readiness and cross-functional coordination from product samples to content and creative delivery.
- Ensure all deliverables support a successful and timely launch.
- Create sales tools including presentations, one-pagers, POP materials, and training content.
- Support dealer and B2B partner education and engagement.
- Develop and review product-related copy across marketing channels.
- Ensure accuracy and consistency across all consumer-facing materials.
- Monitor product performance metrics (sell-through, conversion, traffic).
- Conduct post-launch analysis to identify opportunities for improvement.
- Work closely with product, sales, customer service, and marketing teams to ensure alignment.
- Support production timelines, including sample tracking and launch readiness.
- Support and participate in product launches, trade shows, events, and on-site photo/video shoots.
- Lead or assist with product demonstrations across digital and in-person channels.
- Provide insights to Product Management for future enhancements, updates, and new product development.
Product Positioning & Messaging
Product Launch & Lifecycle Management
Go-to-Market (GTM) Execution
Sales & Dealer Enablement
Content & Creative Support
Performance Tracking & Optimization
Cross-Functional Collaboration
Events, Demos & Shoots
Continuous Improvement & Product Feedback
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 3–5+ years of product marketing experience supporting consumer products, including product launches, go-to-market strategy, positioning, and messaging development.
- Experience working with consumer products; experience in cycling, outdoor, or lifestyle brands is a plus.
- Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing.
- Excellent written and verbal communication skills, with the ability to translate technical information into customer-friendly messaging.
- Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
- Experience collaborating cross-functionally with product, creative, sales, and operations teams.
- Comfortable working with data and analytics to inform decisions and measure performance.
- Proficiency in Microsoft Office or Google Workspace; familiarity with marketing tools and analytics platforms is a plus.
- Willingness to travel and participate in events, product demos, and on-site shoots.
- Ability to ride and demonstrate bicycles is preferred.
Preferred Qualifications:
- Experience marketing consumer durable goods.
- Experience in cycling, mobility, outdoor recreation, fitness, or lifestyle brands.
- Familiarity with ecommerce marketing and DTC business models.
- Experience supporting dealer or retail sales channels.
- Experience conducting customer and competitive research.
Physical Requirements and Environmental Conditions:
- Prolonged periods of sitting at a desk and working on a computer.
- Ability to use hands and fingers to operate standard office equipment, including keyboard, mouse, telephone, and other technology.
- Must be able to communicate clearly in person, over the phone, in presentations, and in writing.
- Occasionally required to stand, walk, and move between departments, event spaces, and on-site shoot locations.
- Ability to lift and carry up to 25 pounds (such as product samples, marketing materials, or shoot equipment).
- Ability to safely ride and demonstrate bicycles for product testing, demos, and content shoots.
- Work is performed primarily in an in-office, climate-controlled environment.
- Regular on-site presence required for photo and video shoots, which may involve extended periods of standing, walking, and working in indoor and outdoor environments with varying weather conditions.
- May occasionally work in warehouse, showroom, or outdoor environments during product demos, events, trade shows, and on-site photo and video shoots.
- Regular use of standard office equipment; noise level is typically low to moderate but may increase during shoots or events.
- Regular work hours are Monday through Friday, with flexibility required to meet deadlines, support product launches, attend shoots, and accommodate travel schedules.
- Travel may be required for on-site photo and video shoots, trade shows, dealer visits, and other company events.
Keys to Success:
- DATA DRIVEN – you thrive on data and use it to guide your decision making, recommendations, and priorities.
- NIMBLE – you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives, priorities, and deadlines.
- RESILIENT – you don’t shy away from a challenge and take every opportunity to learn and grow. You’re accountable, can admit when you’re wrong, and can come back to the table after a hard day to keep working toward our desired future.
- SOLUTIONS ORIENTED / SOLUTIONIZED – you can identify the problem and find a solution for it. You strive for continuous improvement and aren’t afraid to speak up about what is working, and what isn’t.
- ENGAGED – you love the work, love the product, and believe in the mission. If you don’t connect with something about Aventon, this probably isn’t the place for you.
What We Offer
- Medical, Vision and Dental, Life Benefits
- Life & Supplement Life
- 401K retirement plan
- Vacation, Sick Leave & Personal Day
- Training and Development
- Career Opportunity!
- Employee Discounts on Bikes and Accessories
EQUAL EMPLOYMENT OPPORTUNITY:
Ride Aventon, Inc. (“the Company” or “Aventon”) is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources at [email protected].
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or related field or equivalent experience
- 3-5+ years of product marketing experience supporting consumer products, including launches and GTM strategy
- Experience working with consumer products; cycling, outdoor, or lifestyle brand experience is a plus
- Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing
- Excellent written and verbal communication skills; ability to translate technical information into customer-friendly messaging
- Proven ability to manage multiple projects, prioritize, and meet deadlines in a fast-paced environment
- Experience collaborating cross-functionally with product, creative, sales, and operations teams
- Comfortable working with data and analytics to inform decisions and measure performance
- Proficiency in Microsoft Office or Google Workspace
- Willingness to travel and participate in events, product demos, and on-site shoots
- Ability to ride and demonstrate bicycles for product testing, demos, and content shoots
- Familiarity with ecommerce marketing and DTC business models
- Experience supporting dealer or retail sales channels
- Experience conducting customer and competitive research
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The Company
What We Do
Aventon was born in 2012 with a small delivery van and a single-roomed warehouse office. Our mission is to provide superior quality performance bicycles and components. Headquartered in Los Angeles, Aventon Bicycles continues shake the industry with innovation & design with passionate and creative team members. Each bicycle we produce extrudes our love and devotion to bicycles. It’s simple: less talk, more do.
