Product Marketing Manager

Posted Yesterday
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San Francisco, CA, USA
In-Office
210K-255K Annually
Senior level
Software
Join us in our mission to empower builders.
The Role
The Product Marketing Manager will drive sales collaboration, manage launches, create marketing strategies, and communicate product value while balancing strategic vision with operational execution.
Summary Generated by Built In
Why Mintlify?

We're on a mission to empower builders.

  • Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.

  • Small team, huge impact: We recently passed 50 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.

  • Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

What you'll work on here
  • Being the go-to for sales on objection handling, pricing and packaging questions, competitive intel, and sales collateral

  • Building out systems and processes demonstrating how to launch effectively, win head-to-head deals, and expand into new segments

  • Communicating the value proposition of a new product and positioning to sales, while partnering with PMs and engineering on the product roadmap

  • Building out repeatable and scalable systems

  • Balancing strategic vision and operational excellence, from setting high-level team strategy to getting in the weeds planning launches and doing competitive research.

  • Working closely with sales on creating content, training, and objection handling

  • Orchestrating launches - building a GTM checklist, coordinating across the organization, and shipping on deadline

  • Strong writing and storytelling that can adapt to Mintlify’s tone of voice and EPD audience

What you bring to the table
  • 8-10 years in product marketing, with at least 2 years at an early-stage company (Series A through Series B) and experience operating as a team of 1

  • Experience in both PLG and sales-led motions, or deep experience in one with demonstrated curiosity and adaptability for the other

  • Prior experience building out analyst relations strategy

  • Customer Obsession: Instinctively wants to talk to customers and prospects. Builds positioning from evidence, not assumptions

  • Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing.

  • Marketing breadth: You understand campaign, channel, content, and comms strategy in addition to product marketing strategy

  • Bias to action over perfection: Would rather ship 80% this week than 95% next month and can iterate in public

  • Experience developing marketing strategies and tactics that both put the customer first and contribute to growth goals

  • Bonus points: Experience with pricing and packaging decisions. Organic content optimization experience. Knowledge of AI-native infrastructure or strong desire to learn about this quickly. Communications or PR experience. Familiarity with product-led onboarding flows and in-app messaging. Public speaking or webinar experience. Worked in adjacent B2B SaaS with similar buyer personas


Why you should join our marketing team

If you’re data-driven and care deeply about building a strong brand, then you have a chance to make an impact here. You will have true ownership over your ideas that translate into events, launches and campaigns you run.

We believe great marketing comes from great teams. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll test new channels, explore new ideas, and own the results. You'll ship work that people actually see.

Company Benefits:
  • Competitive compensation and equity

  • 20 days paid time off every year

  • 401k or RRSP

  • $420/mo. wellness stipend

  • 100% coverage for Health, dental, vision

  • Free Ubers to and from work

  • Free lunch and dinners

  • Annual team offsite (previously went to Alaska, Hawaii)

Skills Required

  • 8-10 years in product marketing
  • 2 years at an early-stage company
  • Experience in PLG or sales-led motions
  • Strong writing ability
  • Experience with pricing and packaging decisions
  • Customer engagement instincts

Mintlify Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mintlify and has not been reviewed or approved by Mintlify.

  • Healthcare Strength Health, dental, and vision are covered at 100% for employees, with options available for dependents. This comprehensive coverage is consistently highlighted as a core part of the package.
  • Wellbeing & Lifestyle Benefits Daily free meals, company‑paid rides to and from the office, a monthly wellness stipend, work‑setup support, and team offsites materially enhance day‑to‑day value. These perks are especially impactful for those working in the San Francisco office.
  • Equity Value & Accessibility Compensation includes competitive salary with meaningful equity emphasized across roles. Ownership is positioned as a core component of total rewards at a small, fast‑moving team.

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The Company
HQ: San Francisco, California
28 Employees
Year Founded: 2022

What We Do

Mintlify's docs platform reaches 50 million developers every year and powers documentation for 10,000+ companies, including Anthropic, Cursor, Coinbase, Scale AI, X, and is the #1 YC product used by other YC companies. With only 28 people today, backed by $22 million in funding, each new hire shapes the company’s trajectory. We value learning velocity, grit, and unapologetically unique personalities - we believe in valuing someone's slope over y-intercept.

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