SBC Performance drives scalable growth for brands ready to expand globally.
Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.
Trusted by 200+ companies, managing $150M+ in ad spend.
Scale faster. Grow smarter.
We are currently looking for a Product Marketing Manager (Funnels & Email Automation) who will own the development and optimization of web funnels and lifecycle communication. This role focuses on improving conversion rates, scaling experimentation, and building high-performing growth systems for our digital products across international markets.
Key Responsibilities
- Own and optimize end-to-end web funnels (quiz → onboarding → paywall → activation).
- Analyze user behavior and identify conversion bottlenecks across the funnel.
- Design and run A/B tests and growth experiments to improve key funnel metrics.
- Launch and scale multiple funnel experiments weekly across different markets.
- Build and optimize lifecycle email flows including onboarding, activation, retention, and reactivation.
- Work with product analytics tools to track performance and identify growth opportunities.
- Collaborate closely with product, engineering, design, performance marketing, and creative teams.
- Ensure strong alignment between ad messaging, landing pages, and product experience.
- Conduct user and market research to better understand user motivations and behavior.
- Monitor and report on key performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV).
Requirements
- 3+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles.
- Proven experience building and optimizing web funnels for digital products.
- Demonstrated success improving conversion metrics through experimentation and A/B testing.
- Strong analytical mindset and ability to work with funnel metrics and user behavior data.
- Hands-on experience with email marketing and lifecycle automation (flows, segmentation, triggers).
- Experience with product analytics tools such as Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms.
- Good understanding of payment infrastructure and web funnel setups.
- Strong collaboration skills and ability to work in cross-functional teams.
- Upper-Intermediate English or higher.
Nice to Have
- Experience working with international markets (US, EU, UK, LATAM).
- Background in companies with a strong performance marketing culture.
- Experience with subscription-based digital products.
- Familiarity with EdTech, AI-driven products, or lifestyle apps.
What We Offer
- Remote work
- Competitive compensation
- Flexible working hours (start between 9:00–11:00 CET)
- All necessary equipment
- Paid vacation and sick leave
- Educational support (certifications, courses, and training reimbursement)
- Company events and internal knowledge-sharing initiatives
- Transparent communication and an open feedback culture
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Skills Required
- 3+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar
- Experience building and optimizing web funnels for digital products
- Proven success improving conversion metrics through experimentation and A/B testing
- Hands-on experience with email marketing and lifecycle automation
- Experience with product analytics tools such as Google Analytics, Looker Studio, Amplitude, PostHog
What We Do
SBC Performance is a leading digital ad agency partnered with giants like TikTok, Google, Meta, Pinterest, and Snapchat, propelling your brand's digital presence to the next level. We specialize in a range of services designed to enhance your marketing strategy: - Advertising Accounts: Get access to premium advertising accounts on platforms like Meta, TikTok, and Google. - Creative Support: From UGC content to motion design and creative adaptation, our team crafts engaging visuals and videos that captivate audiences. - Audit Services: Comprehensive audits of your ad activities to identify opportunities and optimize performance. - Performance Support: Regular consultations and optimization tips to keep your campaigns running at peak efficiency. - Campaign Management: Full-service management of ad campaigns across major platforms, ensuring effective and targeted reach. - Search Arbitrage Infrastructure: Access to providers, offers, and best practices for maximizing returns through search arbitrage. Our expertise in digital advertising has helped clients achieve a 150% boost in engagement and a 200% increase in ROI. With SBC Performance, your brand will not only stand out—it will soar. https://sbc-performance.com/
