The Role
The Product Marketing Manager will shape messaging for Protolabs' products, develop go-to-market strategies, and collaborate cross-functionally to drive growth and revenue.
Summary Generated by Built In
Be yourself at Protolabs
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply! You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself. We strongly believe diversity makes for more successful teams.
Why Protolabs?
We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do. It’s our people who fuel our creativity and make our culture feel like home.
Join our team as a Product Marketing Manager!
This is a fixed hybrid role (onsite Tuesday, Wednesday, Thursday; remote Monday and Friday) in Maple Plain, MN.
Ready to spark change and drive innovation? Step into the role of Product Marketing Manager and become the architect of how our most exciting offerings are seen and felt by customers. Here, you’ll unleash your creativity to shape messaging and positioning for CNC and Sheet Metal products and the aerospace and defense markets, that not only enhance our customers’ lives, but leave a lasting mark on the world. This is your chance to turn breakthrough ideas into real impact—let your strategy ignite the future! This individual will work in a highly matrix environment and collaborate cross-functionally with the rest of the marketing team, product management, sales, engineering, and customer service in order to develop marketing strategies that will continue to deliver double digit revenue growth for Protolabs’ unique digital manufacturing service offering in the Americas.
What you'll do:
- Work with rest of marketing and product management team to develop a marketing strategy for dedicated Protolabs’ services, including identifying key target audiences, competitive landscape, growth objectives, strategies to find new customers and retain existing customers.
- Member of service line growth team to serve as marketing point to key marketing growth strategies.
- Act as a conduit between product management and marketing communications during product launches and go-to-market planning.
- Lead service messaging and value prop work that positions Protolabs’ capabilities in a differentiated and market-leading way.
- Monitor and compare competitors’ marketing strategies across multitude of channels, including digital (paid/organic/social) as well as traditional (tradeshows/events/PR) in order to ensure market/service leadership and differentiation across all of the key segments.
- Gain intimate customer persona knowledge and understanding of how Protolabs’ unique value proposition applies across multiple use cases; Socialize this knowledge with the rest of the marketing team and ensure adequate interpretation in content development, messaging, positioning, etc.
- Ensure all marketing messages articulate the right value and are relevant to intended audiences/personas.
- Collaborate with other marketing and product management members to develop innovative marketing campaigns in order to raise awareness for Protolabs’ capabilities, generate demand, and ultimately drive revenue results.
- Use data analytics to assess health of service line and identify key growth opportunities.
- Partner with sales and rest of marketing team to ensure the right type of sales enablement tools and resources needed for revenue attainment.
- Understand and document customer/buyer journey, including where they get information, and the who, what, when and why behind every key decision.
- Accountable for partnering with sales, product management, and other cross-functional teams to ensure the attainment of upper funnel service-level metrics, such as leaders, uploaders and quotes.
- Participate in cross-functional demand planning process to ensure forecasting model accuracy and revenue attainment.
- Perform other related duties as assigned.
Duties and Responsibilities:
What it takes:
Required Qualifications: Minimal qualifications required in order to be considered for entry into the job
Education and Experience:
- At least 5 years of product marketing experience
- Bachelor’s Degree in Business/Marketing, MBA preferred
- Proficient in all Microsoft Office tools and Salesforce/CRM
- Proven track record of developing effective marketing strategies and on-point messaging and positioning.
- B2B, B2C and/or e-Commerce experience highly desired
- Experience with CNC, Sheet metal manufacturing or Aerospace and Defense industry is preferred
- Keen focus on customer-centric and data-driven approach to problem solving
- Excellent people skills with ability to interact at all levels of the organization, including colleagues, cross-functional peers, executives, customers, and third parties
- High levels of curiosity and desire to learn more
- Interest in manufacturing technologies, product design/development, and/or other similar engineering disciplines
Knowledge, Skills, and Abilities:
What's in it for you?
- We offer a competitive salary and annual bonus opportunity
- In addition, we offer amazing benefits including but not limited to:
- Health Insurance: Traditional OR High Deductible plan
- Flexible Spending Accounts
- Health Savings Account (including employer contributions)
- Dental and Vision
- Basic and Supplemental Life Insurance
- Short-Term and Long-Term Disability
- Paid caregiver leave
- You will receive at least 3 weeks of PTO + Wellness Hours + Holiday Pay + Volunteer Hours
- 401k with company match and immediate vest
- Employee Stock Purchase Program at a 15% discounted rate
- Matching grants through Protolabs foundation
- And More!
Proto Labs maintains ITAR-compliant operations in all of our United States based facilities. Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.
Proto Labs, Inc. is an Equal Opportunity Employer
Physical Demands:
While performing the essential duties of this job, the employee is regularly required to sit; use a computer keyboard, monitor and mouse, telephone and printer; reach with hands, and arms, talk, see and hear. The employee is occasionally required to stand, walk, stoop or kneel and must occasionally lift and/or move up to 25 pounds.
Work Environment:
Indoors (A/C); nonsmoking; the majority of this job function is performed in an office setting requiring normal safety precautions. However, there may be job duties that require the employee to spend time in the manufacturing areas exposed to machinery and noise; eye protection occasionally required. Occasionally works in outside weather conditions. Occasionally works near moving mechanical parts and in high, precarious places and is occasionally exposed to wet and/or humid conditions, fumes or airborne particles, toxic or caustic chemicals, risk of electrical shock and vibration. The noise level in the work environment is usually quiet to moderate.
Skills Required
- 3+ years of product marketing experience
- 5+ years of marketing experience
- Bachelor's Degree in Business/Marketing
- MBA preferred
- B2B, B2C and/or e-Commerce experience
- Proficient in Microsoft Office tools and Salesforce/CRM
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The Company
