Ready to spark change and drive innovation? Step into the role of Product Marketing Manager and become the architect of how our most exciting offerings are seen and felt by customers. Here, you’ll unleash your creativity to shape messaging and positioning for products that not only enhance our customers’ lives, but leave a lasting mark on the world. This is your chance to turn breakthrough ideas into real impact—let your strategy ignite the future! This individual will work in a highly matrix environment and collaborate cross-functionally with the rest of the marketing team, product management, sales, engineering, and customer service in order to develop marketing strategies that will continue to deliver double digit revenue growth for Protolabs’ unique digital manufacturing service offering in the Americas.
What you'll do:
- Partner closely with product management and marketing leadership to define and execute go‑to‑market strategies for assigned Protolabs services, including target audience identification, competitive analysis, customer acquisition and retention strategies, and growth objectives.
- Serve as a core member of the service line growth team, acting as the primary marketing lead for key growth initiatives.
- Act as the primary liaison between product management and marketing communications to ensure alignment during product launches and go‑to‑market planning.
- Own service‑level messaging and value proposition development, clearly differentiating Protolabs’ capabilities and reinforcing market leadership.
- Track and evaluate competitor positioning and marketing strategies across digital (paid, organic, social) and traditional channels (tradeshows, events, PR) to inform competitive differentiation.
- Develop deep expertise in customer personas, use cases, and buying motivations; share insights across marketing teams to guide messaging, positioning, and content strategy.
- Ensure all marketing communications clearly articulate relevant value propositions tailored to defined audiences and personas.
- Collaborate cross‑functionally with marketing and product teams to design and execute integrated campaigns that build awareness, generate demand, and drive revenue growth.
- Leverage data and analytics to assess service line performance, highlight trends, and identify actionable growth opportunities.
- Partner with sales and marketing teams to develop effective sales enablement tools, content, and resources that support revenue attainment.
- Map and document the end‑to‑end customer and buyer journey, identifying key decision points, information sources, and engagement drivers.
- Drive alignment across sales, product management, and cross‑functional stakeholders to achieve upper‑funnel performance metrics, including leads, uploads, and quote generation.
- Participate in cross‑functional demand planning to support forecast accuracy and revenue targets.
- Perform additional related responsibilities as required.
What it takes:
- 3+ years of product marketing experience with 5+ years of marketing experience
- Bachelor’s Degree in Business/Marketing, MBA preferred
- B2B, B2C and/or e-Commerce experience highly desired
- Proficient in all Microsoft Office tools and Salesforce/CRM
- Proven track record of developing effective marketing strategies and on-point messaging and positioning.
- Keen focus on customer-centric and data-driven approach to problem solving
- Excellent people skills with ability to interact at all levels of the organization, including colleagues, cross-functional peers, executives, customers, and third parties
- High levels of curiosity and desire to learn more
- Interest in manufacturing technologies, product design/development, and/or other similar engineering disciplines
What's in it for you?
- We offer a competitive salary and annual bonus opportunity
- In addition, we offer amazing benefits including but not limited to:
- Health Insurance: Traditional OR High Deductible plan
- Flexible Spending Accounts
- Health Savings Account (including employer contributions)
- Dental and Vision
- Basic and Supplemental Life Insurance
- Short-Term and Long-Term Disability
- Paid caregiver leave
- You will receive at least 3 weeks of PTO + Wellness Hours + Holiday Pay + Volunteer Hours
- 401k with company match and immediate vest
- Employee Stock Purchase Program at a 15% discounted rate
- Matching grants through Protolabs foundation
- And More!
Skills Required
- 3+ years of product marketing experience
- 5+ years of marketing experience
- Bachelor's Degree in Business/Marketing
- MBA preferred
- B2B, B2C and/or e-Commerce experience
- Proficient in Microsoft Office tools and Salesforce/CRM
Protolabs Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Protolabs and has not been reviewed or approved by Protolabs.
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Healthcare Strength — Medical, dental, and vision options are broadly available and described as good to excellent. Additional protections like short- and long-term disability and life insurance bolster the overall package.
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Leave & Time Off Breadth — A starting PTO allotment plus paid holidays, along with added wellness and volunteer time, is emphasized, with some roles noting PTO growth over tenure. Paid caregiver leave appears in postings and supports flexibility for life events.
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Retirement Support — A 401(k) with company match and immediate vesting is offered, supporting long-term savings. This foundation is frequently cited alongside core financial benefits as a strong element of total rewards.
Protolabs Insights
What We Do
Protolabs is the world's fastest digital manufacturing source for rapid prototyping and on-demand production. The technology-enabled company produces custom parts and assemblies in as fast as 1 day with automated 3D printing, CNC machining, sheet metal fabrication, and injection molding processes. Our digital approach to manufacturing enables accelerated time to market, reduces development and production costs, and minimizes risk throughout the product life cycle. 3D Printing Our 3D printing service offers a wide selection of materials and technologies to create prototypes and end-use parts with complex geometries and detailed features. With tight process controls, careful design reviews, and extensive quality monitoring, we ensure precise and repeatable 3D-printed parts, every time. CNC Machining We use 3- and 5-axis milling along with turning to machine parts from commercial-grade plastics and metals. Our online quoting system and automated manufacturing process enable us to ship parts within 24 hours, helping customers accelerate development and reduce time to market. Sheet Metal Fabrication Protolabs is an industry leader in quick-turn sheet metal parts for both prototyping and low-volume production. Our digital approach to manufacturing enables us to fabricate sheet metal parts in as fast as 5 days. Additionally, we can support our customers’ development efforts with component assemblies, several finish options, and screen printing. Injection Molding Our injection molding service offers two options—prototyping and on-demand manufacturing—which provide customers a tooling solution that aligns with their project’s requirements. It’s used for quick-turn prototyping, bridge tooling, and low-volume production of up to 10,000+ parts in 15 days or less.
