The Role
The Product Marketing Manager will lead outbound marketing efforts, focusing on product messaging, market analysis, go-to-market strategies, and sales enablement to drive product awareness and sales.
Summary Generated by Built In
Foxit is remaking the way the world interacts with documents through advanced PDF technology and tools. We are a leading global software provider of fast, affordable, and secure PDF solutions that are used by millions of people worldwide. Winner of numerous awards, Foxit has customers in more than 200 countries and global operations. We have a complete product line and an exciting and aggressive development schedule. Our proven PDF technology is disrupting the status quo establishment and has accelerated our company growth. We are proud to list as customers Google, Amazon, and NASDAQ, and with your skills and help, we plan to add many more. Foxit has offices all over the world, including locations in the US, Asia, Europe, and Australia. For more information, please visit https://www.foxit.com.
Foxit is seeking an energetic, experienced Product Marketing Manager to spearhead our outbound marketing initiatives, focusing on positioning, promoting, and maximizing the sales potential of our innovative PDF solutions. This role demands a mix of creativity and analytical prowess, with a strong emphasis on developing profitable marketing plans to enhance our brand and product visibility.
Responsibilities:
Product Messaging and Positioning: Collaborate with the product team to craft compelling product positioning, messaging, and value propositions that resonate with our target audience and differentiate our offerings in the market.
Market Analysis: Keep a pulse on market trends, customer needs, and competitive landscape to strategically position our products.
Go-to-Market (GTM) Strategy: Develop and execute robust GTM strategies, including product launches and promotional campaigns, to drive product awareness, adoption, and sales.
Sales Enablement: Partner closely with the sales team to create tools and materials that support the selling process, ensuring alignment with product positioning and buyer's journey.
Marketing Programs: Design and implement marketing programs, such as product videos and website copy, that effectively communicate the benefits of our products and generate leads.
Cross-Functional Collaboration: Work seamlessly with teams across the organization, including design, content, acquisition, product, and sales, to implement strategies and achieve product marketing goals.
Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field. An MBA is a plus.
4+ years of product marketing experience, preferably in the SaaS or software industry.
Proven track record of crafting and executing successful product marketing strategies and campaigns.
Strong analytical skills and experience with market analysis, product marketing tactics, and web analytics tools.
Exceptional communication skills, both written and verbal, with the ability to convey complex technical details in a clear, compelling manner.
Creative thinker with a keen eye for detail and a problem-solving approach to marketing challenges.
Demonstrable experience working in fast-paced, high-growth environments, with a comfort in handling ambiguity.
What We Offer:
A dynamic and supportive work environment that fosters innovation, learning, and growth.
Competitive salary, comprehensive benefits, and opportunities for professional advancement.
A culture that values creativity, accountability, and a passion for technology.
Foxit Software Inc. offers a comprehensive benefits package including 401(k) plus company match, paid holidays, PTO, sick days, medical, dental, vision, FSA, EAP, Life/AD&D, LTD, and voluntary life insurance.
Please note that our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
For US candidates: Foxit Software Inc. participates in E-Verify in GA and CA and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
#LI-Hybrid
The role description doesn't fit 100%? But you have the feeling that Foxit could give your career a boost? Let's talk anyway and tell us your story! We are still growing, and some job profiles are not written yet!
Foxit is a progressive, open-minded meritocracy. What you’re capable of matters, the rest doesn’t. (We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.)
For US Positions: Being authorized to work in the U.S. is a precondition of employment. Foxit Software will not sponsor applicants for work visas.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 4+ years of product marketing experience
- Proven track record of successful product marketing strategies
- Strong analytical skills with market analysis experience
- Exceptional communication skills, both written and verbal
- Creative thinker with attention to detail
- Experience in fast-paced, high-growth environments
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The Company
What We Do
Foxit is a leading software provider of fast, affordable and secure PDF solutions. Businesses and consumers increase productivity by using Foxit's cost effective products to securely work with PDF documents and forms. Foxit is the #1 pre-installed PDF software, shipped on one-third of all new Windows PCs, including those from HP®, Acer, and ASUS®. Foxit's Software Development Kits (SDKs) help developers reduce costs and improve time to market by easily integrating industry leading PDF technology into application workflows. This technology shares the same underlying technology that powers Google's open-source PDFium project. Winner of numerous awards, Foxit has over 650 million users and has sold to over 425,000 customers, ranging from SMBs to global enterprises, located in more than 200 countries. Since Foxit products are ISO 32000-1/PDF 1.7 standard compliant, they are compatible with your existing PDF documents and forms. Foxit's Mission Enabling people to create, collaborate, share, and use documents on any device. Foxit's Vision Foxit on every device. To learn more about Foxit : - Official Website: https://www.foxit.com - Facebook: https://www.facebook.com/foxitsoftware - Twitter: https://twitter.com/foxitsoftware
