Location: Office/Hybrid (USA-MN)
Reports To: Marketing and Business Development Manager
Role Summary
The Product Marketing Manager (PMM) is responsible for the go-to-market plan and execution, driving demand for the ACS offering across global markets, and enabling the sales team, business development and our partners to capitalize on opportunities. A strong candidate will have the ability to plan and execute high impact/ROI marketing activities within a small team.
Shift Your Career in Motion!
ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:
- Semiconductor manufacturing systems
- Electronics/PCB and display manufacturing systems
- Biomedical - Genome sequencing systems
- Laser microprocessing systems
Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.
Key Responsibilities
1. Go-to-Market Plans
· Create and execute go-to-market plans for product and feature releases
· Develop clear and focused messaging, value proposition, unique selling points, and sales training materials
· Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets.
2. Technical Marketing Content
· Create and manage a portfolio of technical marketing and sales enablement materials
· Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more
· Communicate with internal subject matter experts to inform material
· Support Segment Marketing by helping to create and review sales enablement materials
3. Voice of Customer
· Create and conduct structured market & application focused interviews and on‑site discussions with OEMs and stage partners - primarily engaging with engineering management, product management, and senior management
· Document application requirements, performance drivers, unmet needs and use cases
· Support Product Management delivering product & solution VOC interviews and summaries that help to define product requirements and set priorities
4. Market Intelligence
· Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence
· Analyze competitors’ products, sales & marketing strategy and key activities
· Maintain an active internal competitive intelligence database staying current with new competitive developments
· Produce concise reports and maintain a competitive intelligence database
· Educate sales, marketing & management on key competitor intelligence
Requirements· 2+ years Product management / Product marketing experience in automation or motion control market. Application engineering experience a plus.
· Knowledge of various automation technologies with preference towards motion control experience
· Experience with customer/application research and creating marketing content
· Ability to analyze markets, identify trends, and quantify opportunities
· Strong communication skills; able to produce concise, actionable reports
· Bachelor’s degree in engineering or related automation / motion control experience
Travel
· Domestic and international (up to 25%) to customers and industry events
Top Skills
What We Do
ACS Motion Control delivers high performance motion controller and drive solutions to OEM machine builders serving semiconductor, laser processing, life science, FPD, 3D printing and electronic applications. ACS solutions increase positioning accuracy and throughput while reducing design time with best-in-class software development tools and servo control algorithms. Founded in 1985 and headquartered in Israel, with sales and support offices in the USA, Germany and China, ACS joined the PI Group in January 2017 when Physik Instrumente GmbH became majority shareholder. ACS Customer Promise We are always ready to rise to the challenge to deliver smart, best-performing motion control solutions for the most demanding applications, developed and supported in partnership with you and in-line with your needs.
