GTM Manager

Sorry, this job was removed at 08:15 a.m. (CST) on Monday, May 11, 2026
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Barcelona, Cataluña, ESP
In-Office
Fintech • Payments • Financial Services
The Role
Description

Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries. 

We’re looking for an action-oriented Product Marketing Manager who is excited to join a fast-growing company with a disruptive product and global impact. You’ll be part of our high-performing Product Marketing team, playing a key role in shaping our go-to-market strategy, product launches, and messaging — with a strong emphasis on content creation and storytelling

This role is ideal for someone who loves translating complex products into clear, compelling narratives and enjoys owning content end-to-end, from strategy to execution. 

What you’ll do: 

  • Own and execute key elements of Papaya’s product marketing and GTM strategy. 
  • Develop clear, persona-based messaging that communicates our value proposition and differentiates Papaya in the market. 
  • Lead product launches end-to-end, including positioning, messaging, and launch assets. 
  • Create high-quality written content across multiple formats, including: 
  • Website and landing page copy 
  • Product and solution pages 
  • Sales enablement materials (pitch decks, one-pagers, battlecards) 
  • Product guides, blogs, and thought leadership content 
  • Manage and continuously optimize website and support site content to ensure accuracy, consistency, and alignment with the latest messaging. 
  • Create and script product guide videos that clearly demonstrate product capabilities and customer value. 
  • Collaborate closely with Product, Sales, Customer Success, and Marketing teams to ensure consistent messaging across all touchpoints. 
  • Support digital campaigns, events, and other GTM initiatives with strong messaging and content. 
Requirements
  • 3+ years of experience in Product Marketing, Product, FinTech, or a similar role. 
  • Strong content writing and storytelling skills, with the ability to simplify complex topics. 
  • Proven experience with persona-based messaging and positioning. 
  • Proven ability to leverage AI tools to enhance product marketing workflows, including content creation, video production, research, and messaging optimization. 
  • Familiarity with HCM, Payroll, Payments, or related B2B SaaS domains- big plus 
  • Excellent communication and collaboration skills, with the ability to work cross-functionally. 
  • High attention to detail and quality, paired with a hands-on, execution-focused mindset. 
  • Confidence presenting ideas, messaging, and content to internal stakeholders. 
  • Native English 

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The Company
Austin, , Texas
807 Employees
Year Founded: 2016

What We Do

Imagine controlling all your global payroll and payments from a single place, supported by certified experts who keep you compliant in every country, even when laws change. No more juggling third parties. No more foreign bank accounts. No more repetitive manual work. Finally, there’s one platform that gives you total control of your global operations, from creating local contracts automatically to paying workers in the local currency of 160+ countries. It’s called Papaya Global, and we’d love to show it to you. Papaya Global: How the world gets paid

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