CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
Are you passionate about storytelling, creativity, and building pipeline and excited to make a real difference? CentralReach is looking for an experienced and driven Product Marketing Manager to lead go-to-market for our Core Platform, APIs and Analytics. In this highly visible role, you’ll shape the narrative that connects platform innovation to customer outcomes, and you’ll turn strategy into campaigns that generate demand and fuel growth.
You’ll bring a mix of creative thinking and structured problem solving to enable building compelling messaging, launching differentiated campaigns, and enabling our GTM teams to win in market. If you thrive in collaborative spaces, love turning complexity into clarity, and want to build GTM moments that matter, this role is for you.
Key Accountabilities:
Storytelling, positioning, and differentiation
- Own platform positioning, messaging, and differentiation—turning technical capabilities into customer-first value and outcomes.
- Build narratives that resonate with our ICP and personas (eg.,operators, providers, payors, executives).
- Bring creativity to how we express platform value across touchpoints: web, sales, lifecycle, launches, and campaigns.
Support product pipeline creation and campaign planning
- Partner with Demand Gen and Integrated Marketing teams to plan and execute pipeline-driving campaigns tied to platform priorities and product moments.
- Create campaign messaging frameworks, value pillars, and content themes that translate into integrated cross-channel execution.
- Help define success metrics and continuously iterate based on performance, feedback from the field, and market signals.
GTM execution and enablement
- Lead creation of GTM assets that accelerate deals: pitch decks, solution briefs, sales plays, competitive battlecards, talk tracks, and proof points.
- Translate the product roadmap into cohesive external stories for launch messaging, announcements, and campaign-ready narratives.
- Equip Sales, CS, and partners with the clarity and confidence to communicate “why platform, why now, why CentralReach.”
Cross-functional leadership and problem solving
- Act as a strategic advisor to Product, Sales, CS, and Marketing to ensure alignment on priority initiatives.
- Drive cross-functional execution—removing ambiguity, solving problems quickly, and keeping teams moving toward outcomes.
- Surface insights from customers, prospects, and competitors to influence roadmap narrative, packaging, and go-to-market priorities.
Market and competitive intelligence
- Analyze competing platforms and strategies; translate insights into sharper differentiation and better sales readiness.
- Anticipate competitive direction and identify opportunities for innovative positioning and messaging.
Qualifications and Experience:
- 3-5 years of product marketing experience in SaaS/technology (or adjacent), with a track record of launching, enabling GTM teams, and driving measurable impact.
- Demonstrated ability to combine creativity and strategic thinking to build compelling stories and campaigns.
- Strong problem-solving skills: you can take complex inputs (roadmaps, customer feedback, market shifts) and turn them into clear decisions and execution plans.
- Proven experience building messaging around ICP/personas, use cases, and differentiation.
- Experience partnering with Growth/Demand Gen to support pipeline creation through campaign planning and GTM execution.
- Strong communicator and presenter—comfortable influencing across teams and speaking to internal and external audiences.
- Highly organized, able to manage multiple concurrent initiatives, and thrives in a fast-growing environment.
Nice to have (not required)
- Experience in healthcare, medical, ABA/autism services, education, or care delivery markets.
- Understanding of cross-channel engagement (email, lifecycle, in-app, and integrated campaigns).
#LI-Hybrid
Backed by Roper Technologies, Inc. (Nasdaq: ROP), and led by award-winning CEO Chris Sullens, CentralReach is entering an exciting phase of growth, innovation, and scale.
Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility. As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.
We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.
Be part of a market leader driving the future of care. Explore opportunities at centralreach.com/careers.
Top Skills
What We Do
CentralReach’s story started in 2012 at an ABA clinic in Pompano Beach, Florida. The company's founder, a practicing Board Certified Behavior Analyst, was drowning in manual work – from paper billing and clinical data collection to clinical reporting.. With client outcomes in mind, she created a technology-based solution that reduced time-consuming administrative work and freed her to spend time where it matters most – serving clients. Today, under the leadership of Chris Sullens, award-winning CEO in the technology space, CentralReach remains committed to its founding mission: leveraging technology to support individuals with autism and intellectual and developmental disabilities and addressing the growing Autism and IDD care gap. Now the leader in its field, CentralReach continually strives to propel the industry forward through cutting-edge technology, an unrelenting commitment to excellence, and a culture devoted to serving the growing neurodiverse population. Trusted by more than 115,000 users, we enable therapy providers, educators, and employers to scale the way they deliver Applied Behavior Analysis therapy with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
Why Work With Us
We are a mission-driven team who are lucky to get to impact and advance the future of autism and IDD care software. CentralReach is growing quickly, which provides the opportunity to learn and grow from within. We strive to provide career pathing opportunities, as well as leadership and management development training opportunities.
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