As a Product Marketing Manager, you will play a critical role in shaping how we position, communicate, and sell our products in the IoT connectivity space.
You will sit at the intersection of Product, Marketing, and Sales — owning competitive intelligence, sales enablement, and go-to-market execution for key use cases.
This is a highly strategic yet hands-on role, requiring deep industry understanding and the ability to translate complex technical concepts into clear, differentiated value.
We are looking for someone who already understands the IoT/telco landscape and can ramp quickly to make an immediate impact.
Why Join Us?- Join a fast-growing company in a complex, high-value industry
- Work closely with Product and Engineering on cutting-edge IoT solutions
- Be a key driver of how we win deals and differentiate in the market
- High visibility and impact across Sales, Marketing, and Leadership
- Opportunity to shape go-to-market strategy and messaging
- Equip Sales and SDR teams with compelling messaging, assets, and battle cards
- Build and maintain a strong understanding of the competitive landscape
- Support strategic deals and contribute to winning high-value opportunities
- Drive go-to-market initiatives for key products and use cases
- Develop and maintain competitive intelligence and clear differentiation narratives
- Create and deliver sales enablement materials (battle cards, decks, messaging)
- Partner closely with Sales to improve win rates and deal execution
- Support RFPs and strategic deals with tailored messaging and insights
- Contribute to go-to-market strategy for new products and use cases
- Collaborate with Product and Engineering to translate technical features into customer value
- Build frameworks for content that support campaigns and sales conversations
- Experience in Product Marketing within:
- IoT
- Telecom / connectivity
- Or closely related industries
- Strong understanding of the IoT/telco landscape (non-negotiable)
- Experience in:
- Competitive analysis
- Sales enablement
- Go-to-market execution
- Ability to work cross-functionally with Product, Sales, and Marketing teams
- Strong storytelling skills — translating technical concepts into business value
- Experience at IoT companies, connectivity providers, or modern telco environments
- Candidates from traditional telcos (e.g. Vodafone, Deutsche Telekom) considered only if they bring a modern, fast-paced mindset
- Experience in scale-ups or high-growth environments is a strong plus
- You deeply understand the market, competitors, and customer needs
- You proactively identify gaps in messaging and positioning
- You create assets that Sales actually use and value
- You thrive in ambiguity and build structure where needed
- You don’t have experience in IoT or telecom
- You rely heavily on long ramp-up periods to understand technical products
- You prefer narrow ownership (e.g. only content or only strategy) vs. broad impact
Skills Required
- Experience in Product Marketing within IoT, Telecom, or closely related industries
- Strong understanding of the IoT/telco landscape
- Experience in competitive analysis
- Experience in sales enablement
- Experience in go-to-market execution
- Ability to work cross-functionally
- Strong storytelling skills
What We Do
emnify is the leading cloud building block for cellular communications in the IoT stack, connecting millions of IoT devices globally – from electric vehicles to energy meters, alarm systems to GPS trackers, thermometers to health wearables. The emnify API and SIM technology connect and secure any kind of IoT deployment to its application back-end. emnify’s cloud-native integrations and no-code workflows ensure seamless lifecycle scalability for deployments of all sizes – from local start-up to global enterprise. The emnify IoT SuperNetwork is the largest globally distributed mobile cloud core network of its kind, supporting local network access (2G – 5G, LTE-M, NB-IoT) in over 180 countries from more than 25 cloud regions – and counting. emnify’s solution is built on partnerships with the leading hyperscaler cloud service providers, system integrators and hundreds of radio network operators worldwide. Founded in 2014, emnify was the first to transform cellular IoT connectivity into an easy-to-consume cloud resource – trusted today by thousands of the world’s most innovative companies. To learn more about emnify, please visit www.emnify.com
