Product Marketing Manager

PlexTrac is the #1 AI-powered penetration test reporting tool and platform for real time threat exposure management. It helps cybersecurity teams address the most critical threats and vulnerabilities efficiently. This innovative approach has allowed PlexTrac to gain significant traction among companies and teams of all sizes, including several of the Fortune 500.

Having recently closed a $70 million Series B funding round as of February 2022, PlexTrac is poised for exponential growth and is seeking top notch talent for strategic roles to join the team. Candidates interested in leveraging extensive professional experience to build innovative programs around a new concept in the cybersecurity market and who love working in a fast-paced, energetic start-up environment should apply!

PlexTrac Mission and Culture is to empower teams to win the right cybersecurity battles. PlexTrac is culturally a mission-oriented organization, by which we mean that we seek to make the lives of our customers better knowing that their improved efficiency and effectiveness has a direct impact on the security of our world. Likewise, we seek to improve the lives of our employees by creating a workplace in which they can flourish professionally and personally. We are flexible, creative, collaborative, detail oriented, humble, hard workers who practice what we preach. Those attributes in our team members lead to and are rewarded with a fast-paced, never boring, fun loving work environment — whether we are physically or virtually present with one another.

Our core values describe us as humans and leaning into them is how we define success:

• Instill trust through transparency and accountability
• Positively impact people
• Customer obsession
• Impactful innovation

We are seeking a strategic and hands-on Product Marketing Manager to drive go-to-market success for our exposure assessment and penetration testing platform. In this high-impact startup role, you will own positioning, messaging, launches, and revenue enablement — ensuring our product resonates with CISOs, security leaders, and offensive security teams.

You will translate complex cybersecurity workflows into compelling value narratives, lead product launches, support sales, and drive demand through content, campaigns, and webinars. This role requires equal parts strategy and execution.

Key Responsibilities

• Develop clear, differentiated product positioning and messaging aligned to security buyer pain points.
• Conduct market, buyer, and competitive research to inform strategy and GTM execution.
• Own and lead product launches, including cross-functional coordination across Product, Sales, and Marketing.
• Build and maintain sales enablement materials (battlecards, pitch decks, one-pagers, etc.).
• Partner with Product on pricing, packaging, and market validation initiatives.
• Plan and execute webinars (thought leadership, product demos, release launches), including messaging, promotion alignment, and follow-up enablement.
• Drive content strategy and execution for your product line — including datasheets, solution briefs, blog posts, case studies, whitepapers, and technical content in collaboration with SMEs.
• Collaborate with demand generation to integrate product messaging into campaigns, paid programs, events, and digital channels.
• Support analyst briefings, industry events, and customer presentations as a product subject matter expert.
• Monitor adoption, win/loss data, usage trends, and campaign performance; refine messaging based on data and customer feedback.
• Understand and document the customer journey and influence internal strategy based on buyer insights.

Qualifications

• 5+ years of product marketing experience in B2B SaaS; cybersecurity experience strongly preferred.
• Bachelor’s degree in Marketing, Business, or related field
• Proven ability to translate technical capabilities into compelling value propositions for both technical and executive audiences.
• Demonstrated success leading go-to-market launches in fast-paced environments.
• Experience planning and hosting webinars and driving content execution across multiple formats.
• Strong sales enablement background with measurable revenue impact.
• Data-driven mindset with experience tracking performance metrics and ROI.
• Exceptional written and verbal communication skills.
• Comfortable operating in a startup environment — strategic thinker who also executes.

Benefits

• Competitive wellness benefits including Medical, Dental, Vision, Disability and Life
• 401(k)
• Paid Parental Leave
• Flexible work schedule - WFH, WFO
• Flexible Time Off
• World Class Culture

The typical pay range for this role across the U.S. is USD  [$130,000.000] to [$170,000.00] per year. PlexTrac utilizes different base pay ranges for different work localities, which allows us to pay employees competitively and consistently based on their home market. The range above reflects the potential base pay across the U.S. for this role; the specific applicable base pay range will depend on the candidate’s work location. In addition to a candidate’s work location, an individual’s base pay will also depend on a number of factors, such as complexity and responsibility of the posted role, job duties/requirements, and relevant experience and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time.

Kindly note that PlexTrac may decline applications from individuals located outside the United States. Remote work opportunities are reserved for employees permanently situated within the United States. Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

At PlexTrac, certain roles are eligible for additional rewards, including merit increases, annual bonus and equity options. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role. Benefits listed here vary depending on the nature of employment the Company and the employee’s work location. Employees also have access to healthcare benefits, a 401(k) plan, employee-paid short-term and long-term disability coverage, basic life insurance, uncapped time-off, and several paid holidays.

PlexTrac provides equal employment opportunities to all applicants for employment without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require assistance and/or a reasonable accommodation due to a disability during the application or recruitment process, please send a request via email to [email protected].

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