We’re looking for a strategic, hands-on Product Marketing Manager to help shape how our products are positioned, launched, and adopted in the market. This role sits at the center of Product, Marketing, and Sales — translating product capabilities into clear messaging, supporting go-to-market launches, and enabling revenue growth.
You’ll collaborate closely with cross-functional teams, develop compelling value propositions, support sales enablement efforts, and help drive integrated marketing initiatives. This is a great opportunity for a self-sufficient marketer who enjoys owning strategy and execution in a fast-paced environment.
Responsibilities
- Lead go-to-market strategy for product launches and ongoing product enhancements, ensuring clear positioning, messaging, and audience alignment.
- Develop compelling value propositions that differentiate our products in the market and clearly articulate business impact.
- Partner closely with Product to deeply understand features, roadmap priorities, and customer use cases.
- Collaborate with Demand Generation and Content Marketing to create integrated campaigns that drive awareness, adoption, and pipeline.
- Equip Sales and Performance Management teams with high-impact enablement materials including battlecards, sales decks, training resources, and competitive insights.
- Conduct market, customer, and competitive research to identify trends, opportunities, and differentiation strategies.
- Measure and analyze campaign and launch performance, using data to refine messaging and strategy.
- Stay ahead of industry and marketing technology trends to continuously elevate our go-to-market approach.
- Support additional marketing initiatives as needed in a fast-evolving environment.
Preferred Qualifications
We’re looking for someone with 6+ years of experience in product marketing, technical marketing, or B2B marketing within a technology or SaaS environment. Experience in the automotive industry is strongly preferred, but not required.
You’re a strong communicator who can clearly articulate product value and differentiation. You’re comfortable working cross-functionally and taking ownership of initiatives from strategy through execution. A background supporting sales enablement and go-to-market launches is important, and experience collaborating with demand generation and content teams is a plus.
You’re highly organized, analytical, and naturally curious about products and technology. You thrive in fast-paced environments and enjoy being a key connector across teams to drive clarity, alignment, and growth.
Skills Required
- 6+ years of experience in product marketing, technical marketing, or B2B marketing
- Experience in the automotive industry
- Strong communication skills
- Ability to work cross-functionally and own initiatives from strategy to execution
- Experience in sales enablement and go-to-market launches
- Highly organized and analytical
What We Do
Impel (formerly SpinCar) offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel’s communication, merchandising, marketing and imaging applications work seamlessly with all major website, CRM and DMS platforms. To date, the company has delivered more than 2 billion shopper interactions across 51 countries.
