What you'll do
- Messaging: Define positioning, value propositions, and proof points for new hardware products and the platform around them.
- GTM strategy: Help refine go-to-market motions for priority ICPs and industry verticals —buyer personas,use cases, proof points, and competitive framing.
- Launch leadership: Own launch planning and execution (briefs, timelines, asset development, internal enablement, release communications).
- Cross-functional alignment: Work closely with CEO/CTO, Product, and Forward-Deployed Engineering teams to ensure marketing claims are technically accurate and differentiated.
- Market insight loop: Gather customer and field feedback and translate it into better messaging, better assets, and clearer priorities.
What we're looking for
- Experience: 3+ years in Product Marketing (or closely related GTM role) in B2B SaaS; hardware + software experience strongly preferred.
- Mastery of product marketing responsibilities such as creating and delivering messaging and positioning, to deliver market enablement for GTM teams, customer and event presentations, product launches, content creation for events, etc.
- Proven ability to influence and get alignment with stakeholders and bring a data-informed perspective to decision-making.
- Ability to create and deliver value-based storytelling that is clear, compelling and communicates complex information clearly and persuasively to diverse audiences.
- Writing + narrative skills: Strong writer who can produce crisp positioning, product copy, and executive-ready decks.
- Technical depth: Able to understand and communicate complex product concepts with credibility (deployment realities, integrations, data flows, security/privacy considerations).
- Startup mindset: High ownership, high velocity, pragmatic judgment.
- Willingness to travel up to 15-25% to customer sites
Top Skills
What We Do
At Intenseye, we believe protecting people at work is non-negotiable. That’s why we’re building the world’s most advanced AI-powered platform for industrial environments, designed to help organizations move from reactive programs to proactive risk prevention across safety, operations, and quality management. Our technology gives enterprises the ability to see risk and inefficiency as they emerge, take action in real time, and prevent incidents before they happen. Powered by cutting-edge AI and Intenseye’s proprietary Sentinel hardware, our platform delivers ethical, highly accurate intelligence across complex worksites. EHS, operations, and quality teams gain continuous leading indicators, deep operational insight, and unprecedented visibility into how work actually happens. Today, Intenseye helps protect hundreds of thousands of workers across 25+ countries - and we’re just getting started.
Why Work With Us
At Intenseye, the work we do saves lives. We build AI that helps prevent injuries in complex industrial environments. We’re a team-first, human-centered company that values ownership, learning, and innovation. If you want meaningful impact and room to grow, you’ll feel at home here.
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