Product Marketing Manager

Ready to drive the digital transformation of the global forestry lifecycle? Trimble is looking for a strategic storyteller to lead go-to-market initiatives for our Forestry portfolio. In this role, you will shape how we position, launch, and grow our software solutions designed for the full forestry lifecycle—from land management to wood procurement, logistics and sawmill manufacturing. 

About Us:

Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it's helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress.

Trimble Forestry provides a suite of solutions used by forest owners, managers, and raw material consumers to manage environmental and financial resources. Our technology enables organizations to improve visibility into their supply chain, ensure sustainability compliance, and optimize operational efficiency from the forest floor to the mill.

What Makes This Role Great:

In this role, you will be the architect of growth for the Forestry portfolio, directly influencing how global industries transition to digital sustainability. You will lead the go-to-market strategy and execution for the Forestry portfolio, using customer insights and market data to drive measurable growth. You will sit at the unique intersection of environmental impact and industrial efficiency, with a path for increased responsibility as the division expands.

Key Exciting Responsibilities

• Own positioning and messaging for the Connected Forest portfolio, validating narratives with users and aligning stakeholders around a differentiated value proposition.

• Lead GTM execution for new products and feature releases, developing scalable launch playbooks, communication plans, and internal readiness strategies.

• Champion the customer voice by translating industry trends, qualitative feedback, and behavioral data into refined value propositions and product opportunities.

• Optimize user journeys in partnership with Growth and Sales teams, leveraging data to improve the transition from initial lead to active, long-term customer.

• Create sales enablement materials—including playbooks, one-pagers, presentation decks, and competitive battlecards—to help sales teams communicate value effectively.

• Influence pricing, packaging, and segmentation strategies to increase market penetration, working closely with product leadership.

• Measure and report on launch performance, converting outcomes into specific recommendations for future releases and ongoing marketing tactics.

• Advise product leadership on new product investments by articulating market needs, expected returns, and the path to execution.

• Manage win/loss analysis to identify opportunities for improving product-market fit and refining competitive strategy.

• Educate internal teams on industry personas, market dynamics, and the competitive landscape to ensure consistency across all customer-facing channels.

Essential Skills & Experience

• 5+ years of product marketing experience in B2B SaaS or industrial technology sectors.

• Proven experience building and executing GTM strategies that are informed by data and result in measurable adoption or revenue growth.

• Strong cross-functional leadership skills, with the ability to influence stakeholders and drive projects forward without formal authority.

• Proficiency in technical storytelling and writing, with a focus on clarity and accuracy for a professional audience.

• Experience in customer research and persona development, specifically within complex or traditional industries.

• Ability to execute in ambiguous environments, utilizing agile project management and self-directed prioritization.

• Proficiency with collaboration tools such as Google Workspace, Miro, Notion

• A problem-solving mindset and a collaborative approach to teamwork.

Why You'll Love Working With Us

At Trimble, we're not just a company that "does good"—we are a team dedicated to making a tangible, positive Real-World Impact. We build innovative solutions designed to solve the world's most critical challenges. From construction sites to transportation hubs, our work tangibly improves how people live, build, move, and grow.

• You'll work on projects that truly matter: Our purpose-driven culture means you'll be helping to build and deliver solutions that make work faster, safer, and more sustainable for millions of people worldwide. Our impact is tangible, from connected machines that save fuel to data-driven insights that reduce waste.
• Collaborate with like-minded people: Our strong internal culture is a "hidden gem." You will work with a collaborative, supportive team that shares your purpose and fosters a genuine sense of belonging. We're a company of "visionary pragmatists" who think boldly and build things that work.
• Be an owner: Trimble thrives on individuals who take initiative and embrace ownership. You'll find an entrepreneurial spirit where success is often "self-authored," empowering proactive "doers."

How to Apply: Please submit an online application for this position by clicking on the ‘Apply Now’ button located in this posting.

Join a Values-Driven Team: Belong, Grow, Innovate. 

At Trimble, our core values of Belong, Grow, and Innovate aren't just words—they're the foundation of our culture. We foster an environment where you are seen, heard, and valued (Belong); where you have an opportunity to build a career and drive our collective growth (Grow); and where your innovative ideas shape the future (Innovate). We believe in empowering local teams to create impactful strategies, ensuring our global vision resonates with every individual. Become part of a team where your contributions truly matter. 

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