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Tala provides financial services to the global underbanked using next generation mobile technology and data science.
The Role
Lead product marketing for Tala in the Philippines and support regional initiatives across Asia. Drive messaging, go-to-market planning, and end-to-end lifecycle campaigns. Define user segments, run experiments, analyze results, and align cross-functional teams to grow conversion, engagement, and retention.
Summary Generated by Built In
About Tala
At Tala, we’re applying advanced technology and human creativity to solve what legacy institutions can’t or won't. We are a global financial infrastructure company on a mission to unleash the economic power of the global majority, recognizing that today’s financial infrastructure doesn’t work for most of the world’s population.
We’re the first and only platform to combine the intelligence of a credit bureau, the payments execution of a fintech, and the relationship expertise of a bank into one vertically integrated solution. Our platform is powered by an expansive moat of proprietary data and AI/ML decisioning technology, enabling us to deliver instant, reliable liquidity personalized to every customer's needs. Through our flagship credit app, we’ve disbursed over $7 billion in credit to more than 12 million customers across Latin America, Southeast Asia, and East Africa. These customers have leveraged Tala products to start and expand small businesses, manage day-to-day needs, and pursue their financial goals.
Our pioneering work and proven impact have earned us consistent recognition, including being named to:
CNBC’s Disruptor 50 for five years.
CNBC’s World's Top Fintech Companies for two consecutive years.
Forbes’ Fintech 50 list for nine consecutive years.
Visionary investors, persuaded by the economic power of the global majority, have committed half a billion dollars in equity and debt to Tala's success.
Given the global nature of our team, we operate on a remote-first approach with office hubs in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you!
About the Role
As a key member of the Tala Product Marketing team, you will be responsible for helping define and deliver an exceptional customer experience grounded in a deep understanding of our customers’ lives and the markets they operate in.
The role will be fully responsible for all communications with our customers in the Philippines as well as collaborating, contributing, and in some cases leading global strategic product marketing initiatives that impact all the countries we serve today (Mexico, Kenya, India in addition to the Philippines).
What You'll Do
- Drive messaging and go to market planning of new products and services tied to clearly defined success metrics.
- Build, manage, and execute end-to-end customer lifecycle campaigns that will lead to measurable KPI growth across conversion, engagement, and retention metrics.
- Identify improvements to messaging, initiate experiments to test hypotheses, analyze results, and reiterate as needed.
- Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights.
- Generate cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Design, Brand, and Customer Experience .
- Articulate product value to customers through their entire lifecycle that builds customer loyalty through the most effective communication channels to drive outsized impact and ROI.
- Define user segments and create tailored campaigns for key customer personas.
- Cultivate and communicate a deep understanding of Tala’s audience, opportunity, and competitive landscape in Asia markets (Philippines, Vietnam and India).
- As the need arises, build and manage regional team with members located in key markets.
- Be available to attend key local and regional events and activations as needed, such as marketing activations, customer discovery and workshops, etc.
- Maintain semi-regular facetime with regional and Philippines CLT and marketing team members, as well as vendors/partners as needed.
What You'll Need
- 5+ years experience in Marketing, with demonstrated expertise in building and managing mobile marketing campaigns (push, SMS, in-app) using modern marketing and CRM tools
- Demonstrated ability to create go to market plans for new products and deliver meaningful business results
- Comfortable working in a fast paced, dynamic environment with distributed teams
- Capable consumer of modern analytics tools; strong data analysis skills and ability to translate data into actionable insights
- Strong writing skills and careful attention to detail
- Self-starter, solution-oriented, and can-do attitude
- Understanding of the Philippines’s FinTech and/or consumer mobile ecosystem (preferred)
- Hands on experience launching and scaling products for developing markets (preferred)
- Competent in using Braze or similar marketing CRM (preferred)
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
Top Skills
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The Company
What We Do
Tala is a global technology company on a mission to build a financial system that works for everyone. More than 6 million people have borrowed through Tala’s smartphone app, which provides instant credit scoring, lending, and other personalized financial services in emerging markets. We are present in the United States, Kenya, Mexico, the Philippines and India.
Why Work With Us
We are on a global mission to serve the underserved. We use mobile technology and data science to make financial services simple, inclusive, and accessible. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about the mission.
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