WHO WE ARE
Let Our Journeys Enrich Life
Carry essentials exist to make movement a worry-free experience, allowing us to focus on the bigger picture of our journeys. Today's industry brands are exhibiting a growing disconnection from the deeper purpose of movement, seen in standard-fare products that neither challenge norms nor present new solutions that facilitate better mobility.
LOJEL is about refocusing on how people move, but more importantly, why: connection. Putting the purpose of our journeys at the forefront of the discussion opens up opportunities for innovation. This process of discovery is what lets us empower people to move better and focus on what truly matters.
Our mission is to spark the human connections that make the world a better place—by empowering people’s journeys with thoughtful carry essentials for travel and everyday movement. We are Driven By Diversity, Intentional By Design and Purposely Positive—core values upholding our ultimate goal to inspire movement within communities and across the globe.
LOJEL is an international carry essentials brand—founded in Japan in 1989, currently headquartered in Hong Kong with teams in North America, Europe, and the Asia Pacific—and is sold in 15 territories across the globe.
SUSTAINABILITY AT LOJEL
At LOJEL, we're committed to driving positive change. We recognize the challenges our world faces, particularly with the looming climate crisis. The future is uncertain, and as a forward-thinking brand, we're dedicated to taking action.
Sustainability is at the core of our mission. By 2026, we aim to achieve B Corp certification, becoming climate neutral, and ensuring that 50% of our products are crafted from recycled or sustainable materials. To achieve these goals, we're building a team that's ready to take on this challenge head-on. Join us in making a meaningful impact on our planet while embracing a rewarding career at LOJEL.
ABOUT THE TEAM
The Product Marketing function sits within the Product Strategy team. It plays a critical role in transforming product strategy and decisions into externally resonant reasons to believe. Ensures our products are not only well-designed, but also well understood by the people we serve.
ABOUT THE ROLE
LOJEL is looking for a detail-driven, strategic, and globally minded Product Marketing Manager to join our Product team at our Hong Kong HQ. You’ll support the team in defining how our products are positioned and understood, ensuring that what we bring to market communicates its value with clarity and confidence.
You’ll work cross-functionally, enabling us to ensure product decisions and strategies are communicated and implemented in ways that support the success of our products. You’ll spearhead Go-To-Market coordination and project management in close collaboration with Brand Experience team. This is an ideal role for someone with strong product instincts and genuine interest in what makes people tick. You should be exceptionally organized and showcase great communication skills with a natural affinity in project management. Experience in project management tools are strongly preferred.
Our ideal candidate is proactive, collaborative, communicative and skilled at translating product vision into clear, meaningful communication and implementing across consumer touchpoints.
KEY RESPONSIBILITIES:
- Define and craft positioning and messaging for key product lines.
- Lead end-to-end GTM across channels and teams.
- Translate strategy into briefs, toolkits, and launch playbooks.
- Partner with Digital and Retail to improve PDPs, in-store storytelling, and lifecycle content.
- Gather insights, track launch performance, and drive iteration.
- Enable internal teams with clear, confident product narratives.
YOUR SKILLS & EXPERIENCE
- 5+ years of experience in Product Marketing, Brand Marketing, or GTM strategy within retail, lifestyle, or consumer goods
- Proven ability to translate product features and design intent into compelling, customer-centric messaging and narrative frameworks
- Strong project management skills with experience leading end-to-end product launches across multiple channels and regions; proficiency in project management tools strongly preferred.
- Exceptional written and verbal communication skills; skilled at building toolkits, briefs, and playbooks that equip cross-functional and regional teamsData-curious and insights-driven; able to synthesize research, customer feedback, and performance metrics to refine positioning and inform strategy
- Highly collaborative, proactive, and organized; comfortable working cross-functionally with Product, Creative, Digital, and Commercial stakeholders in a fast-paced environment
- Understanding of ESG and sustainability-related matters, with the ability to communicate product features and brand values in a way that is aligned and authentic
WORKING AT LOJEL:
- Competitive remuneration
- 20 Annual Leave Days
- Additional leaves including maternity, paternity, dental, marriage, childcare & adoption leaves
- Medical and Dental Insurance
- LOJEL friends & family discount year-round & much more…
**Our company is a signatory to the Racial Diversity and Inclusion charter for Employers of the Equal Opportunities Commission.**
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What We Do
Let Our Journeys Enrich Life Carry essentials exist to make movement a worry-free experience, allowing us to focus on the bigger picture of our journeys. Today's industry brands are exhibiting a growing disconnection from the deeper purpose of movement, seen in standard-fare products that neither challenge norms nor present new solutions that facilitate better mobility. LOJEL is about refocusing on how people move, but more importantly, why: connection. Putting the purpose of our journeys at the forefront of the discussion opens up opportunities for innovation. This process of discovery is what lets us empower people to move better and focus on what truly matters. Our mission is to spark the human connections that make the world a better place—by empowering people’s journeys with thoughtful carry essentials for travel and everyday movement. We are Driven By Diversity, Intentional By Design and Purposely Positive—core values upholding our ultimate goal to inspire movement within communities and across the globe. LOJEL is an international carry essentials brand—founded in Japan in 1989, currently headquartered in Hong Kong with teams in North America, Europe, and the Asia Pacific—and is sold in 15 territories across the globe. Sustainability at LOJEL At LOJEL, we're committed to driving positive change. We recognize the challenges our world faces, particularly with the looming climate crisis. The future is uncertain, and as a forward-thinking brand, we're dedicated to taking action. Sustainability is at the core of our mission. By 2026, we aim to achieve B Corp certification, becoming climate neutral, and ensuring that 50% of our products are crafted from recycled or sustainable materials. To achieve these goals, we're building a team that's ready to take on this challenge head-on. Join us in making a meaningful impact on our planet while embracing a rewarding career at LOJEL.
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